“Some of the best things in life are mistakes”

WHAT IS MENARINI?

Menarini is the Leading Italian Pharmaceutical Company in world. It was founded in Naples, Italy in the year 1886. It is present in over 100 countries around the world. The Group has been present in Central America since the early '80s and ranks among the top five companies in the market. For Menarini it is the quality of the drug that comes first, they have specific in-house control facilities to always keep its production and quality standards at the highest levels at all its sites worldwide. Papulex is a product under Menarini, an anti-acne solution that provides everyone the skin they deserve that is clear and free from blemishes. The invention has proven to keep its words as it is clinically proven to stop breakouts and pimples.

WHAT IS SUNSTRATEGIC DOING FOR MENARINI?

sunSTRATEGIC facilitated Menarini to achieve a global existence in the digital world by creating content that is visually pleasing and pertinent. The content created is in reference to acne related issues and our product linked with acne resonates with the audience and gives Menarini a strong voice in the digital world.

sunSTRATEGIC exercised a two point approach towards creating a digital awareness and engaging users in order to bond with brand loyalists. We created awareness with our upcoming interactions and engaging with the audience through innovative activations and campaigns. We then designed posts for Menarini and managed the online reputation of Menarini on social media platforms like Facebook and Twitter.

MENARINI VALUES

Menarini desires to make your life easy by providing you with high quality products. Every day they put their values into action. Everyone deserves to have a clear, beautiful skin that's free of blemishes. Values have given life to Menarini and have shaped its history.

SUNSTRATEGIC'S DIGITAL EFFORTS

sunSTRATEGIC has given Menarini a social makeover and it is reflected in the increased no. of engagement with the fans. Also, with the followers sharing our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a collaborative effort between the content writers and the designers. We are also, keeping constant watch over the management of the online reputation. We do this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Menarini a professional statistical analysis.

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