Taxi For Sure is a taxi booking portal which enables consumers to book taxis online. They are an aggregator of car rentals and taxis founded in 2011 in India. They work with various taxi operators and enable them with technology to ensure customers get an easily accessible, safe & reliable taxi ride 'for sure'.
sunSTRATEGIC took up the Taxi For Sure project and uplifted their brand image. We worked on one campaign called the Arpan Related campaign and gave it an image that resonated with the audience of today. As we planned to give them an image makeover, we decided to make use of quirky posts and talk about their services using Call To Action. This move resulted in more engagement with the fans and gave way to a long list of positive responses. People were dissatisfied with their services, so we addressed their queries with empathy and responded with a resolution that created a sense of brand loyalty with the customers.
Our objective with the interaction was to leverage maximum user engagement, create a digital awareness, get feedback, be actively engaged with the global team, respond to social enquiries, and retain existing customers. Our customer’s feedback is most important to us and customer satisfaction is our prime objective.
sunSTRATEGIC has given Taxi For Sure a social makeover and it is reflected in the increased no. of engagement with the fans. Also, with the followers sharing our content on other social platforms, it gave the company a wider viewership. Our campaign helped more people discover and understand this brand's culture on a wider platform. We achieved all this while meeting the KPI's. People could relate to the brand and use their services as we built a stronger bond with our initiative.