“Every Accomplishment starts with the decision to try”

WHAT IS HOUSE OF NAARI?

House of Naari is a channel for your personal style and a gateway to high fashion prÍt. Integrating the modern Indian woman's quality, design and personal taste, Naari is a fusion fiesta for your wardrobe.

WHAT IS SUNSTRATEGIC DOING FOR HOUSE OF NAARI?

The main problem was low rate of engagement on social media and low website ranking. All of this led to a lack of insight from the customer about what they want. sunSTRATEGIC ran several campaigns on social media which increased the popularity of House of Naari on social media. sunSTRATEGIC also wrote engaging blogs which were shared on various social media platforms by the readers, and that led to the increase in engagement on social media.

HOUSE OF NAARI VALUES

Desi elements intermingle with contemporary styles giving birth to Naari. The love affair is prominent in every naari garment giving the wearer an all encompassing ethnic experience. The website Shopnaari.com and the brand 'Naari' are wholly owned and operated by Pal Fashions Private Limited, incorporated in 1980, has its textiles manufacturing plant.

SUNSTRATEGIC'S DIGITAL EFFORTS

sunSTRATEGIC has given Naari a social makeover and it is reflected in the increased no. of engagement with the fans. Also, with the followers sharing our content on other social platforms, it gives the company a wider viewership. Our creative team comes up with the posts, day in day out, by a collaborative effort between the content writers and the designers. We also kept constant watch over the management of the online reputation. We did this by checking on a daily basis, by studying their online performance on various social media platforms and tabulating the information to give Naari a professional statistical analysis.

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