{"id":13876,"date":"2020-12-29T10:53:15","date_gmt":"2020-12-29T05:23:15","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=13876"},"modified":"2020-12-29T14:00:21","modified_gmt":"2020-12-29T08:30:21","slug":"brands-that-have-become-synonymous-with-the-products-they","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/brands-that-have-become-synonymous-with-the-products-they\/","title":{"rendered":"Brands that have become synonymous with the products they"},"content":{"rendered":"\n

Sometimes, a brand comes up with a product that becomes so popular that people start calling all similar products with the brand name. Sometimes, it is great because it makes the brand popular but other times, brands lose the trademark that they possess over the said product. Some of these might come as a surprise. <\/p>\n\n\n\n

  1. Xerox.\u00a0
    Xerox is the company that brought out the first photocopying machine in 1938. Since then, it became a home name for anyone who wanted to photocopy documents.\u00a0<\/li>
  2. Bubble wrap.\u00a0
    Who doesn\u2019t like popping those bubbles when you get your items delivered in them? However, these are actually called air bubble packaging sold by the name bubble wrap by the company \u2018Sealed Air Corporation\u2019.<\/li>
  3. Kleenex.\u00a0
    Kleenex is a term used to refer to tissue papers. The Kleenex tissue was initially marketed as a substitute for face towels. Once\u00a0it had been\u00a0re-branded as a handkerchief substitute, sales skyrocketed. Eventually, Kleenex became a victim of its own success: its product was so popular that “Kleenex” became interchangeable with tissues in general.<\/li>
  4. Escalator.
    Introduced in 1900 by the company \u2018Otis\u2019, this was a term coined for the moving stairway or conveyor transport device. The term became\u00a0a part of\u00a0the general public\u00a0vernacular when Otis lost a landmark trademark case over the rights to “escalator” in 1950″.<\/li>
  5. Colgate.
    In India, most people ask for Colgate at a shop when really, they are looking for toothpaste. They might not care about the brand of toothpaste they are getting but they ask for Colgate when they actually should be asking for toothpaste. <\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Sometimes, a brand comes up with a product that becomes so popular that people start calling all similar products with the brand name. Sometimes, it is great because it makes the brand popular but other times, brands lose the trademark that they possess over the said product. Some of these might come as a surprise. …<\/p>\n","protected":false},"author":1,"featured_media":13977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nBrands that have become synonymous with the products they<\/title>\n<meta name=\"description\" content=\"Xerox? 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