There’s a reason major movie stars are in press junkets and appearing on late-night talk shows the week before their movie comes out in theaters. It’s because people get out of their sofas and in to buy a ticket when they feel some familiarity and appreciation towards the actors behind the roles they perform.<\/p>\n\n\n\n
Movie stars, directors and producers appear for television, cable, radio, print, and online media interviews, which can be done either in person or remotely. These can take place on set during film making. After the film premiere, key staff will make appearances in major market cities or participate remotely via satellite video conference or mobile.<\/p>\n\n\n\n
The aim of the interviews is to allow journalists to publish articles about their “exclusive interviews” with the stars of the film, thus generating a “marketing buzz” around the film and stimulating public interest in watching the film.<\/p>\n\n\n\n
When it comes to feature films taken from a major film studio for foreign release, promotional tours are notoriously grueling. Key casts and crews are also hired to fly to a variety of major cities around the world to promote film and sit for hundreds of interviews.<\/p>\n\n\n\n
In each interview, they are expected to remain “on message” by energetically expressing their excitement for the film in a way that is candid, fun and new, even though it could be their fifth or sixth interview that day.<\/p>\n\n\n\n
Actors and actresses are encouraged to appear on talk shows because talk shows are genuinely a great way to promote movies as people want to know about the movies directly from the people in it. It gives them a sense of being an insider and getting information right from the source.
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There’s a reason major movie stars are in press junkets and appearing on late-night talk shows the week before their movie comes out in theaters. It’s because people get out of their sofas and in to buy a ticket when they feel some familiarity and appreciation towards the actors behind the roles they perform. Movie…<\/p>\n","protected":false},"author":1,"featured_media":15177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"yoast_head":"\n