{"id":15765,"date":"2021-01-02T12:51:00","date_gmt":"2021-01-02T07:21:00","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=15765"},"modified":"2021-01-19T12:53:18","modified_gmt":"2021-01-19T07:23:18","slug":"the-best-instances-of-rebranding-that-worked-wonders-for-the-company","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/the-best-instances-of-rebranding-that-worked-wonders-for-the-company\/","title":{"rendered":"The best instances of rebranding that worked wonders for the company"},"content":{"rendered":"\n

6 Successful Rebranding Case Studies<\/strong><\/p>\n\n\n\n

Rebranding\nis the strategy of giving a new look to an existing brand, product, or company\nto appear fresh, new, and relevant to the target audience. Companies should\nfocus more on core components that drive them rather than concentrating on\naesthetics and looks. Here is a list of companies that successfully rebranded\nthemselves \u2013 and the lessons that we can learn from them:<\/p>\n\n\n\n

Apple<\/strong><\/strong><\/p>\n\n\n\n

In\n1998, Apple decided to change its logo and they went for a fresh, clean,\ngrey-colored logo, moving away from the bright rainbow-colored logo. Steve Jobs\nmade these changes as soon as he became Apple’s CEO. With the launch of its\n“Think Different” campaign in 1997, Apple made that change. Since\nthen, Apple has created products and apps consistent with its personality which\nhas resulted in increased recognition among consumers. <\/p>\n\n\n\n

SBI \u2013 State Bank of India<\/strong><\/p>\n\n\n\n

State\nBank of India decided to rebrand in order to shift from its traditional state\nto one more fitting the digital era. The products and services were digitized\nto improve their identity and to cope with the developing digital world. After\nrebranding, the brand still retains its core identity, represented by its blue\nbranding which reflects trust and promise while establishing a new look and\nfeel. It is completely new in its approach yet recognizable by its originality\nhence comprehended as more open and approachable.<\/p>\n\n\n\n

McDonald\u2019s<\/strong><\/p>\n\n\n\n

Initially,\nfor a very long time, Mcdonald’s had the image of an unhealthy fast-food chain.\nBack then, people believed that the brand was singlehandedly responsible for\nincreasing obesity and unhealthy culture around the world. To deal with this\nsituation McDonald’s then opted for rebranding and hence established a\nsqueaky-clean health-conscious brand image. Since they began publishing their\nnutritional facts and calorie count, they have garnered a lot of praise\nindicating that it was a success. In advertising campaigns, the brand started\nto promote salads, healthier alternatives, and fresh food along with a clean\nand hygienic environment.<\/p>\n\n\n\n

Dabur<\/strong><\/p>\n\n\n\n

Dabur\nhas always depicted women in traditional roles. Intending to break away from\nthese stereotypes and prejudice, and take a stand for today’s women, Dabur\ncarried an initiative to enter the digital world with long-format ad films on a\nwoman’s fight with Cancer. Brave and Beautiful, the<\/em> 4-minute\nvideo got 3 million hits on the very first day and was a total hit.<\/p>\n\n\n\n

Hero<\/strong><\/p>\n\n\n\n

It\nis an instance of a demerger when Hero Honda separated and established their\ndifferent brands named \u201cHonda\u201d and \u201cHero Moto-Corp\u201d. Customers were largely\nattracted to Honda bikes as it was a manufacturer of cars. Whereas Hero used to\nmanufacture bicycles. In 2011, the brand collaborated with A.R. Rahman and\nlaunched the new anthem called \u2018Hum Mein Hai HERO\u2019 touched the Indian emotions\nand received huge appreciation.<\/p>\n\n\n\n

Dunkin<\/strong><\/p>\n\n\n\n

Dunkin\nwent through a name change and is now single as \u2018donuts\u2019 has officially been\nremoved from its previous name. Nevertheless, the team of Jones Knowles Ritchie\nput their creative caps on and worked hard towards modifying the brand in such\na manner that the exclusivity remains immaculate.<\/p>\n\n\n\n

Rebranding\nsupported these brands to cope with the trends and to create a new,\ndifferentiated identity in the minds of customers, investors, and competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

6 Successful Rebranding Case Studies Rebranding is the strategy of giving a new look to an existing brand, product, or company to appear fresh, new, and relevant to the target audience. Companies should focus more on core components that drive them rather than concentrating on aesthetics and looks. 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