{"id":16203,"date":"2021-01-30T12:15:00","date_gmt":"2021-01-30T06:45:00","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=16203"},"modified":"2021-02-04T11:46:54","modified_gmt":"2021-02-04T06:16:54","slug":"positive-vs-negative-keywords","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/","title":{"rendered":"Positive vs Negative keywords"},"content":{"rendered":"\n

Positive and negative both keywords go hand in hand. Positive keywords are words that you use to generate your ad. Negative keywords prevent advertisements from displaying for particular keywords and also exclude them from getting ranked for irrelevant keywords.<\/p>\n\n\n\n

Keywords play an important role and decide how your ad gets published on a search engine. <\/p>\n\n\n\n

Let\u2019s see the example of positive and negative keywords. So let\u2019s assume one need keywords for \u201cTRAVEL\u201d<\/p>\n\n\n\n

Positive Keywords<\/strong><\/p>\n\n\n\n

Free travel<\/p>\n\n\n\n

Fun travel<\/p>\n\n\n\n

Travel trailers<\/p>\n\n\n\n

Travel time<\/p>\n\n\n\n

Negative Keywords ( At times the minus ( \u2013 ) sign, stands for negative keywords)<\/p>\n\n\n\n

No bargain<\/p>\n\n\n\n

Cheap<\/p>\n\n\n\n

Book <\/p>\n\n\n\n

Rating<\/p>\n\n\n\n

These are the words that do not match the context at all and indicates something different. Get negative keywords right, and Google Ads can boost your business needs to hit the next level.<\/p>\n\n\n\n

How to build Google Ads<\/strong><\/p>\n\n\n\n

Do not use too many negative keywords<\/strong><\/p>\n\n\n\n

This is the most common problem with Google Ads. The average Google ad account wastes 76% of its budget on the wrong target keywords. So make sure you don’t make the same mistake<\/p>\n\n\n\n

Using negative keywords in the wrong place<\/strong><\/p>\n\n\n\n

Yes, you are reading this right. When you start adding negative keywords, it\u2019s important to go in with a strategy. <\/p>\n\n\n\n

So to make content impact and reach a wider audience, one should do smart work and play with both, positive and negative keywords while being aware of their placement. Both positive and negative keywords go hand in hand, so, make sure you use them wisely.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Positive and negative both keywords go hand in hand. Positive keywords are words that you use to generate your ad. Negative keywords prevent advertisements from displaying for particular keywords and also exclude them from getting ranked for irrelevant keywords. Keywords play an important role and decide how your ad gets published on a search engine. …<\/p>\n","protected":false},"author":1,"featured_media":16612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"\nPositive vs Negative keywords<\/title>\n<meta name=\"description\" content=\"Positive and negative keywords to use\/avoid in your brand content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positive vs Negative keywords\" \/>\n<meta property=\"og:description\" content=\"Positive and negative keywords to use\/avoid in your brand content\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"sunSTRATEGIC\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-30T06:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T06:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sunstrategic.com\/blog\/wp-content\/uploads\/2021\/01\/Positive-vs-Negative-keywords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sunSTRATEGIC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sunSTRATEGIC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/\",\"url\":\"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/\",\"name\":\"Positive vs Negative keywords\",\"isPartOf\":{\"@id\":\"https:\/\/sunstrategic.com\/blog\/#website\"},\"datePublished\":\"2021-01-30T06:45:00+00:00\",\"dateModified\":\"2021-02-04T06:16:54+00:00\",\"author\":{\"@id\":\"https:\/\/sunstrategic.com\/blog\/#\/schema\/person\/2cbba746e51570bfd2cbb724c996ed76\"},\"description\":\"Positive and negative keywords to use\/avoid in your brand content\",\"breadcrumb\":{\"@id\":\"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sunstrategic.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Positive vs Negative keywords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sunstrategic.com\/blog\/#website\",\"url\":\"https:\/\/sunstrategic.com\/blog\/\",\"name\":\"sunSTRATEGIC\",\"description\":\"Leading Conversations Into Profits\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sunstrategic.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sunstrategic.com\/blog\/#\/schema\/person\/2cbba746e51570bfd2cbb724c996ed76\",\"name\":\"sunSTRATEGIC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sunstrategic.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8f5f88b881a5e777948bd13b3a6dca7f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8f5f88b881a5e777948bd13b3a6dca7f?s=96&d=mm&r=g\",\"caption\":\"sunSTRATEGIC\"},\"url\":\"https:\/\/sunstrategic.com\/blog\/author\/sunstrategic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Positive vs Negative keywords","description":"Positive and negative keywords to use\/avoid in your brand content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/","og_locale":"en_US","og_type":"article","og_title":"Positive vs Negative keywords","og_description":"Positive and negative keywords to use\/avoid in your brand content","og_url":"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/","og_site_name":"sunSTRATEGIC","article_published_time":"2021-01-30T06:45:00+00:00","article_modified_time":"2021-02-04T06:16:54+00:00","og_image":[{"width":1366,"height":355,"url":"https:\/\/sunstrategic.com\/blog\/wp-content\/uploads\/2021\/01\/Positive-vs-Negative-keywords.png","type":"image\/png"}],"author":"sunSTRATEGIC","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sunSTRATEGIC","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/","url":"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/","name":"Positive vs Negative keywords","isPartOf":{"@id":"https:\/\/sunstrategic.com\/blog\/#website"},"datePublished":"2021-01-30T06:45:00+00:00","dateModified":"2021-02-04T06:16:54+00:00","author":{"@id":"https:\/\/sunstrategic.com\/blog\/#\/schema\/person\/2cbba746e51570bfd2cbb724c996ed76"},"description":"Positive and negative keywords to use\/avoid in your brand content","breadcrumb":{"@id":"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sunstrategic.com\/blog\/positive-vs-negative-keywords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sunstrategic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Positive vs Negative keywords"}]},{"@type":"WebSite","@id":"https:\/\/sunstrategic.com\/blog\/#website","url":"https:\/\/sunstrategic.com\/blog\/","name":"sunSTRATEGIC","description":"Leading Conversations Into Profits","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sunstrategic.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sunstrategic.com\/blog\/#\/schema\/person\/2cbba746e51570bfd2cbb724c996ed76","name":"sunSTRATEGIC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sunstrategic.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8f5f88b881a5e777948bd13b3a6dca7f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8f5f88b881a5e777948bd13b3a6dca7f?s=96&d=mm&r=g","caption":"sunSTRATEGIC"},"url":"https:\/\/sunstrategic.com\/blog\/author\/sunstrategic\/"}]}},"_links":{"self":[{"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/posts\/16203"}],"collection":[{"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/comments?post=16203"}],"version-history":[{"count":3,"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/posts\/16203\/revisions"}],"predecessor-version":[{"id":16613,"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/posts\/16203\/revisions\/16613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/media\/16612"}],"wp:attachment":[{"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/media?parent=16203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/categories?post=16203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sunstrategic.com\/blog\/wp-json\/wp\/v2\/tags?post=16203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}