We all have been trapped or more so attracted to a specific brand just because of the person promoting it. It is common and we are all guilty of doing so. What is the reason behind it? Why do we always fall for these brand strategies? The answer is simple and straight just like a line, it is because of the human emotions behind it. We connect to a celebrity or are inspired by them which is why we feel whatever they do or whatever they use is something we must include in our lives as well. We humans are very complex as creatures and we tend to like people very easily. The brands use this to their advantage to improve or set up their image.<\/p>\n\n\n\n
This topic will be better understood with the help of some examples. Let\u2019s begin with Aishwarya Rai Bachchan endorsing Loreal. Loreal was already a popular brand, no doubt about it and it had worldwide fame, but the craze for the brand increased and rose to a great height in India when the stunner herself, Aishwarya endorsed it. The sales grew to no limit and people started buying and loving the brand. There is nothing wrong with the brand, but the way it is advertised and also who advertises it makes a whole lot of difference.<\/p>\n\n\n\n
The above was just a regular example regarding how the sales are affected when a popular and loved celebrity\u2019s name gets attached to it, but there is way more depth and advantage that a brand gets when they sign on a popular face. It becomes really easy for them to get out of the crisis as well as controversies as people believe that if their favorite celebrity is promoting it, it can be trusted. Let\u2019s another popular example here of Cadbury. <\/p>\n\n\n\n
We already know how big of a brand Cadbury is and how people love the brand. But the brand faced a severe back clash and a major controversy regarding the quality of the chocolates. Worms were found in the chocolate that resulted in people distrusting the brand and its quality. Of course, the brand had to do something to be back in the race and regain the audience\u2019s loyalty. They chose a masterstroke and pitched the megastar, Amitabh Bachchan, to be a part of the campaign. It was advertised that Amitabh Bachchan had carefully inspected every Cadbury factory and only when satisfied with the quality agreed to be the part of the campaign. This was enough. The audiences were back on board with the brand and Cadbury was back in the race. A celebrity name not only regained the audience\u2019s trust but also saved their image. <\/p>\n\n\n\n
There are many such examples where we see the audience reacting to a brand in a certain way because of a celebrity attached to it. It is not just limited to films, sports, or politics, it also works on popular influencers and YouTubers. A lot of new and not-very-established brands generally pitch YouTubers or influencers to advertise their product and the fan loyalty that they have proved to be very beneficial for the brand. \u201cBunaai\u201d, is a fairly new clothing brand that nobody even knew some time ago but now has become a go-to for Ethnic wear, how did this happen? How was an unknown brand able to create an irreplaceable image overnight? A lot of popular Instagram influencers promoted this and that was enough.<\/p>\n\n\n\n
Celebrity endorsements might not sound as incredibly engaging or a powerful weapon as such when it comes to the advertising world or the promotion world, but the way it is growing and the way it is influencing people is commendable. An advertisement can make or break a brand\u2019s image but a proper celebrity endorsement can save a brand\u2019s image.
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We all have been trapped or more so attracted to a specific brand just because of the person promoting it. It is common and we are all guilty of doing so. What is the reason behind it? Why do we always fall for these brand strategies? The answer is simple and straight just like a…<\/p>\n","protected":false},"author":1,"featured_media":17030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"yoast_head":"\n