{"id":16357,"date":"2021-02-02T12:38:00","date_gmt":"2021-02-02T07:08:00","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=16357"},"modified":"2021-03-02T11:20:06","modified_gmt":"2021-03-02T05:50:06","slug":"marketing-changes-through-the-years","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/marketing-changes-through-the-years\/","title":{"rendered":"Marketing changes through the years"},"content":{"rendered":"\n<p>Anyone who is a business person can relate how much marketing has changed over the years. This change has affected marketing strategies, consumer behavior, and the medium of marketing. Ever since social media became a part of everyone&#8217;s life, it revolutionized digital marketing. These days many consumers prefer online shopping rather than going into a shop. We have seen many changes in people&#8217;s lifestyles because of the digital world\u2014no wonder the last decade was when Jeff Bezos became the world&#8217;s wealthiest person. Let us go through the dramatic changes in marketing that have taken a firm footing in everyday business.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Online presence is the key<\/strong><\/li><\/ul>\n\n\n\n<p>An estimate of 3 billion users will use social media this year. On average, a person uses social media for more than two hours. These estimated stats have compelled business owners to make their online presence more relevant than ever.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Traditional businesses are in danger<\/strong><\/li><\/ul>\n\n\n\n<p>The advent of digital marketing has made several traditional business owners bite their nails, especially those who are not tech-savvy. In such a scenario, young businesspeople have the upper hand to get more customers online and create a blue ocean strategy.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Brand promiscuity&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>When you are provided with too many options, it&#8217;s natural to opt for the best option. Those days are almost gone when a customer used to stick to one brand for a long time. Today with a few clicks of fingers, one can surf through thousands of products. This thing has led to a phenomenon called brand promiscuity.&nbsp;<\/p>\n\n\n\n<ul><li><strong>The rise of social media influencers<\/strong><\/li><\/ul>\n\n\n\n<p>One can argue that no one cared about the word social media influencer a few years ago. These days everyone is claiming to be a social media influencer, thanks to apps like TikTok, YouTube, and other online platforms. Many brands have hired famous social media influencers for branding or ad campaigns.&nbsp;<\/p>\n\n\n\n<ul><li><strong>The clash of business-first vs. audience-first<\/strong><\/li><\/ul>\n\n\n\n<p>Earlier businesses were more focused on creating a monopoly. It&#8217;s currently more people-oriented and staying connected with customers through social media handles. It has successfully built the bridge between customers and business owners. Social media outreach has made it a cakewalk to understand consumer behavior and expand the existing business to a greater height.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who is a business person can relate how much marketing has changed over the years. This change has affected marketing strategies, consumer behavior, and the medium of marketing. Ever since social media became a part of everyone&#8217;s life, it revolutionized digital marketing. These days many consumers prefer online shopping rather than going into a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":17086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing changes through the years<\/title>\n<meta name=\"description\" content=\"Anyone who is a business person can relate how much marketing has changed over the years. This change has affected marketing strategies, consumer behavior, and the medium of marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sunstrategic.com\/blog\/marketing-changes-through-the-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing changes through the years\" \/>\n<meta property=\"og:description\" content=\"Anyone who is a business person can relate how much marketing has changed over the years. 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