Inclusive marketing represents ads that promote diversity, including individuals with diverse backgrounds or stories that special audiences can relate to. Although some multicultural campaigns attempt to crack barriers, others simply try to represent or welcome people in the real world.<\/p>\n\n\n\n
Below is a list of some companies that excelled at inclusive marketing ads-<\/p>\n\n\n\n
1. Procter & Gamble<\/p>\n\n\n\n
P&G ads often include people from various cultural backgrounds. Not only do they represent people of color, but they also use their platform to spread powerful messages about equality and talk about many controversial topics.<\/p>\n\n\n\n
Their ad \u201cThe Talk\u201d won an Emmy award in 2018 and the ad depicts African-American mothers through the ages talk to their children about racism. This ad brought to light the harsh reality of racism that African American people face in their daily lives.<\/p>\n\n\n\n
2. Google<\/p>\n\n\n\n
Google has come out with multiple ads that feature real-life people from different cultural backgrounds. They try their best to tackle gender issues. They do their best to flip gender roles in their ads to normalize them.<\/p>\n\n\n\n
Their ad \u2018The Picture Perfect Life\u2019 shows real people who actually use Google Pixel 2. The end of the ad which is narrated by the rapper Logic has a suicide hotline number mentioned. The beginning of the ad shows seemingly happy people but at the end, they deliver a powerful message saying \u201cNot every picture tells the whole story\u201d. This ad brings awareness about suicide and educates people about how others may seem happy and alright, but, deep down no one knows what’s actually going on.<\/p>\n\n\n\n
3. Coca-Cola<\/p>\n\n\n\n
In the 80s, Coca-Cola came out with a groundbreaking ad to try and unite people all around the world. Their ad “I’d Like to Buy the World a Coke.” delivers the message that even though people can be from vastly different backgrounds, they can still have something in common. They changed the design of their bottle and added “Share a Coke with \u2026” and included the unique names of people from all over the world.<\/p>\n\n\n\n
4. Axe<\/p>\n\n\n\n
The ad \u201cFind your magic\u201d by Axe is one of the first ads that promote male body positivity. The essence of the ad is to tell men that they don\u2019t need any particular attribute to be considered attractive. It shows men with disabilities, men in heels, men as cooks and men as cat lovers. The message they tried to convey is that your looks and your hobbies, however different they may be, do not make you inferior to another person.<\/p>\n\n\n\n
5. ThirdLove<\/p>\n\n\n\n
ThirdLove is an underwear company that displays real, everyday women instead of perfect models. They also have whopping 78 sizes to accommodate as many people as they can. This depiction of real women with all their stretch marks and cellulite will prevent women from viewing their body in a poor way or make themselves by constantly comparing their bodies with the bodies of all the airbrushed models that generally model other underwear brands.
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Inclusive marketing represents ads that promote diversity, including individuals with diverse backgrounds or stories that special audiences can relate to. Although some multicultural campaigns attempt to crack barriers, others simply try to represent or welcome people in the real world. Below is a list of some companies that excelled at inclusive marketing ads- 1. Procter…<\/p>\n","protected":false},"author":1,"featured_media":17094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"\n