What is the first thing that pops in your mind when you hear the words \u201cfestive season?\u201d Sales, offers, and discounts! Right? It has now been ingrained in us to associate festivals with shopping and the offers that come along. But this is not a natural phenomenon. Brands have smartly laid out marketing strategies which make us believe that festivals bring with them joy as well as discounts. A specific term has been given to this type of marketing called seasonal or festive marketing.<\/p>\n\n\n\n
What is seasonal marketing?<\/strong><\/p>\n\n\n\n Seasonal marketing is a term that defines the strategies and advertisements that only take place during particular festivals. It is a temporary form of marketing wherein brands target the festive season to gain more customers. Attractive discounts and offers are placed by brands to rope in customers and to increase their sales. Advertising plays a major role in seasonal marketing because it has a mass appeal and a lot of people can be targeted. <\/p>\n\n\n\n The appeal of advertising changes during festivals. They majorly make use of emotional appeals to deliver their message to the audience. During this time, people feel happy and are on a high. Advertising makes sure that this happiness of people is maintained by coming up with exciting offers and discounts to lure people. Brands exude a celebratory mood by changing the packaging of their products or by offering free goodies. Cadbury is one of the brands that come up with hamper-like boxes that have festive packaging for different occasions, be it Diwali or Eid. <\/p>\n\n\n\n Few brands today have shifted their focus from offers and discounts and are advertising with a different approach. Instead of asking customers to buy their products, these brands imbibe a sense of emotion just to market themselves. For instance, Mochi, a shoe brand, came up with advertising for Raksha Bandhan wherein they showed a few hacks to escape the \u201cbro zone.\u201d This advertisement connected well with millennials and their sales improved! Surf Excel is another brand that highly targets festivals to promote their ideology of \u201cDaag Achhe Hain.\u201d<\/p>\n\n\n\n Advertising, marketing, and festivals go hand-in-hand and the trend of seasonal marketing will go on for years to come. What is the first thing that pops in your mind when you hear the words \u201cfestive season?\u201d Sales, offers, and discounts! Right? It has now been ingrained in us to associate festivals with shopping and the offers that come along. But this is not a natural phenomenon. Brands have smartly laid out marketing strategies which…<\/p>\n","protected":false},"author":1,"featured_media":17118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"yoast_head":"\n
<\/p>\n","protected":false},"excerpt":{"rendered":"