Children represent a significant target audience to marketers because, in addition to their purchasing power, they also influence parents’ buying behavior and are the future target customers for the business. To advertise their products to kids, marketers can apply psychological techniques of approaching kids by conducting market research to better understand the needs and desires of young customers. Market research helps advertisers understand children’s behavior, wants, and development, which marketers can use to develop refined marketing messages to reach kids. For a successful ad campaign, you need to find suitable channels for them to boost sales and generate great ROI.<\/p>\n\n\n\n
Here’s a list of channels that you should take into account when advertising to kids:<\/p>\n\n\n\n
Television Advertising<\/strong><\/p>\n\n\n\n Even with all the technological innovations and availability of digital channels, TV continues to be an incredible source of entertainment for children. According to BARC India reports, children constitute 20% of the total TV audience of 780 million, making it the largest channel to reach out to them. An average child spends more than 4 hours watching TV daily but this duration starts going down as kids start going to their school. While the most prominent channel among kids is not specified, some top channels include Disney TV, Cartoon Network, Nickelodeon, Hungama, Pogo, and Discovery Kids.<\/p>\n\n\n\n In-school Advertising<\/strong><\/p>\n\n\n\n Over the past few years, advertising school has become an extensive phenomenon in which schools sign agreements permitting certain brands to conduct marketing and advertising activities in the captive and uncluttered school environment. You can conduct promotional events including Quizzes, Aptitude Tests, Spelling Bees, Sports, or Drawing competitions to name a few. These healthy competitions can help brands create a positive brand image and immersive experience for kids. Children’s newspapers, setting up stalls, sponsoring school functions, and distributing school supplies to kids can also be used as channels to increase brand awareness.<\/p>\n\n\n\n Internet Advertising<\/strong><\/p>\n\n\n\n Nowadays, almost every kid has access to the internet and technology. This provides advertisers with the benefit of promoting their product on an extremely beneficial platform. Kids are active users of the internet, they are most likely to watch viral content. Crafting engaging and interactive ad campaigns can help brands promote their products and reach a large target audience base. The channels include games, videos, and web browsers that kids use to satisfy their curiosities about various areas of interest.<\/p>\n\n\n\n With the availability of different channels of communication, advertisers can develop an integrated marketing communication plan to engage with kids both on online and offline channels. <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Children represent a significant target audience to marketers because, in addition to their purchasing power, they also influence parents’ buying behavior and are the future target customers for the business. To advertise their products to kids, marketers can apply psychological techniques of approaching kids by conducting market research to better understand the needs and desires…<\/p>\n","protected":false},"author":1,"featured_media":17754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"\n