{"id":18180,"date":"2021-02-17T11:42:00","date_gmt":"2021-02-17T06:12:00","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=18180"},"modified":"2021-03-05T15:42:23","modified_gmt":"2021-03-05T10:12:23","slug":"marketing-and-kids-the-impact-and-benefits","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/marketing-and-kids-the-impact-and-benefits\/","title":{"rendered":"Marketing And Kids The Impact And Benefits"},"content":{"rendered":"\n<p>The marketing industry is spending additional budget and research time to find out what influences young kids and their preferences. Over the years, studies related to young kids have presented vital demographics to the advertisers suiting their buyers&#8217; persona and purchasing power.&nbsp;<\/p>\n\n\n\n<p>Kids are often capable of influencing or persuading their parents&#8217; buying choices and decisions.<\/p>\n\n\n\n<p>The advertisement industry has exploded with commercials centralizing kids\u2019 needs and suitable products. Marketers have also studied and deciphered kids\u2019 buyer personas and delivered the comment accordingly.<\/p>\n\n\n\n<p>With the amalgamation of psychology and marketing, advertisers now know what exactly needs to be served on the platter for the young generation while they hold the strongest decision-making power in the family. Child psychologists have also come up to the advertisers about child developmental and emotional needs with their in-depth knowledge.&nbsp;<\/p>\n\n\n\n<p>Many corporations and businesses have realized the strength of the school climate and believe that the school setting captivates young kids while endorsing mainly on teachers and the educational system.&nbsp;<\/p>\n\n\n\n<p>Buzz marketing is also a well-defined phenomenon of kids\u2019 advertisements. Young kids often get influenced and swayed away by the decisions of their peers and group of friends. The buzz about a particular product or brand makes the child successfully connect to his\/her group of friends and gain the \u201ccool\u201d status.&nbsp;<\/p>\n\n\n\n<p>The challenge for the marketers is to not create advertisement clutter amongst these young brains and become a trendsetter. By creating engaging and interesting content online brands are building an interactive environment with kid-friendly associations to build a healthy brand name.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing industry is spending additional budget and research time to find out what influences young kids and their preferences. Over the years, studies related to young kids have presented vital demographics to the advertisers suiting their buyers&#8217; persona and purchasing power.&nbsp; Kids are often capable of influencing or persuading their parents&#8217; buying choices and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":18321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing And Kids The Impact And Benefits<\/title>\n<meta name=\"description\" content=\"Marketers around the world are creating more kid-friendly commercials and content around various platforms to build a healthy brand image. 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