{"id":18369,"date":"2021-02-18T15:45:00","date_gmt":"2021-02-18T10:15:00","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=18369"},"modified":"2021-03-05T16:10:24","modified_gmt":"2021-03-05T10:40:24","slug":"unconventional-brands-that-broke-the-mold-2","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/unconventional-brands-that-broke-the-mold-2\/","title":{"rendered":"Unconventional brands that broke the mold"},"content":{"rendered":"\n<p>People keep coming up with innovative ideas to make peoples\u2019 lives easier. These ideas backed up by investors turn out to become big, famous brands. They unexpectedly gain so much popularity be it on a national or an international level that people trust them blindly. Every industry at this point of time is evolving, let\u2019s see the ones that revolutionized:<br><\/p>\n\n\n\n<ul><li><strong>Gillette<\/strong>: Gillette has jewels and gems when it comes to innovative campaigns. The brand has come up with top-notch ideas since its launch. Their <strong>\u201cWe Believe:&nbsp;<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=koPmuEyP3a0\"><strong>The Best Men Can Be<\/strong><\/a><strong>\u201d<\/strong> ad challenged stereotypes and \u201ctoxic masculinity\u201d&nbsp; and had nothing to do with shaving, beards or even personal grooming.&nbsp;It ad proved to appeal a wider market including women.&nbsp;<\/li><li><strong>Airbnb<\/strong>: Their <strong>#WeAccept <\/strong>commercial showed a montage of faces with different nationalities blending into one another, with the text, \u201cWe believe no matter who you are, where you\u2019re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.\u201d&nbsp;It highlighted the brand\u2019s commitment aiding to short-term housing for people in need, including refugees, victims of natural disasters and aid workers.<\/li><li><strong>Apple<\/strong>: In 2001, Apple released their first iPod, before that, it wasn\u2019t an industry innovator, it was just an overpriced computer company. It became a disruptive brand once it released the iPod, a tiny device in which people could store a lot of music. The rest is history.<\/li><\/ul>\n\n\n\n<p><strong>Facebook<\/strong>: This app changed the face of communication. As far as unconventional brands go, this one can be the \u201cposter face\u201d. Started as an app to connect college students, this app is now found in every mobile device and used by the majority of the global population.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People keep coming up with innovative ideas to make peoples\u2019 lives easier. These ideas backed up by investors turn out to become big, famous brands. They unexpectedly gain so much popularity be it on a national or an international level that people trust them blindly. Every industry at this point of time is evolving, let\u2019s&hellip;<\/p>\n","protected":false},"author":1,"featured_media":18380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unconventional brands that broke the mold<\/title>\n<meta name=\"description\" content=\"Brands keep finding new and innovative ways to stay relevant, some of these ideas are record-breaking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sunstrategic.com\/blog\/unconventional-brands-that-broke-the-mold-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unconventional 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