{"id":18451,"date":"2021-02-21T18:16:00","date_gmt":"2021-02-21T12:46:00","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=18451"},"modified":"2021-03-06T11:21:11","modified_gmt":"2021-03-06T05:51:11","slug":"a-guide-to-holding-press-conferences","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/a-guide-to-holding-press-conferences\/","title":{"rendered":"A guide to holding press conferences"},"content":{"rendered":"\n<p>One marketing tool that those who are outside the media industry are familiar with is \u201cpress conference.\u201d And that is because it is a powerful tool that helps in awareness generation about an institution or event. If timed precisely along with great planning, press conferences can be an exceptionally effective method of promoting news or for making a big announcement.<\/p>\n\n\n\n<p>If you are contemplating hosting a press conference, consider two questions. Firstly, is your press conference worthy of making news? Secondly, what time is perfect to hold the conference? If your press conference is not timed well, you may have a speaker and podium, but no audience.<\/p>\n\n\n\n<p>Press conferences should be held as the news breaks. Holding the conference even one day after it breaks can be a little too late. They should be held only when companies are announcing some significant news. In the 24-hour news cycle of today, if the media shows up at your conference, it better be newsworthy news.<\/p>\n\n\n\n<p>Make sure to have a \u201cMaster of Ceremonies\u201d appointed for the D-Day. This is the person who will be in charge of welcoming the media persons, introducing the speakers of the day, and managing questions if required. Having printed materials that are in support of the news available for the media is also a recommendation.<\/p>\n\n\n\n<p>Most importantly, do not overlook the little things. A comfortable and organized room will make the television news set up simpler. The idea of keeping refreshments available for the audience is also highly endorsed.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One marketing tool that those who are outside the media industry are familiar with is \u201cpress conference.\u201d And that is because it is a powerful tool that helps in awareness generation about an institution or event. If timed precisely along with great planning, press conferences can be an exceptionally effective method of promoting news or&hellip;<\/p>\n","protected":false},"author":1,"featured_media":18563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A guide to holding press conferences<\/title>\n<meta name=\"description\" content=\"Holding press conferences can be great for dispensing news about your company. That is why we have put together this brief guide that will surely help you in organizing a press conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sunstrategic.com\/blog\/a-guide-to-holding-press-conferences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A guide to holding press conferences\" \/>\n<meta property=\"og:description\" content=\"Holding press conferences can be great for dispensing news about your company. That is why we have put together this brief guide that will surely help you in organizing a press conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sunstrategic.com\/blog\/a-guide-to-holding-press-conferences\/\" \/>\n<meta property=\"og:site_name\" content=\"sunSTRATEGIC\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-21T12:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-06T05:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sunstrategic.com\/blog\/wp-content\/uploads\/2021\/03\/A-guide-to-holding-press-conferences.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sunSTRATEGIC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sunSTRATEGIC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sunstrategic.com\/blog\/a-guide-to-holding-press-conferences\/\",\"url\":\"https:\/\/sunstrategic.com\/blog\/a-guide-to-holding-press-conferences\/\",\"name\":\"A guide to holding press conferences\",\"isPartOf\":{\"@id\":\"https:\/\/sunstrategic.com\/blog\/#website\"},\"datePublished\":\"2021-02-21T12:46:00+00:00\",\"dateModified\":\"2021-03-06T05:51:11+00:00\",\"author\":{\"@id\":\"https:\/\/sunstrategic.com\/blog\/#\/schema\/person\/2cbba746e51570bfd2cbb724c996ed76\"},\"description\":\"Holding press conferences can be great for dispensing news about your company. 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