{"id":7745,"date":"2018-12-05T09:27:24","date_gmt":"2018-12-05T09:27:24","guid":{"rendered":"http:\/\/sunstrategic.com\/blog\/?p=7745"},"modified":"2019-04-25T05:55:11","modified_gmt":"2019-04-25T05:55:11","slug":"bhrati-axa-sunstraetgic","status":"publish","type":"post","link":"https:\/\/sunstrategic.com\/blog\/bhrati-axa-sunstraetgic\/","title":{"rendered":"\u201cThere\u2019s No Planet B\u201d | Bharti AXA"},"content":{"rendered":"

Bharti AXA General Insurance Company Ltd<\/a> is a joint venture between Bharti Enterprises, a leading Indian business group and AXA, a world leader in financial protection. This joint venture in India offers insurance coverage across various categories .i.e. Motor, Health, Travel, and Home.<\/p>\n

Every human is responsible for changes in ecosystem of the planet earth. Bharti Axa wanted to educate and encourage their 1500 employees around the country. The company wanted to convey a strong message to employees in a humorous tone through which the audience can relate without getting offended and take initiative on saving energy and water and preventing food wastage.<\/p>\n

Certainly setting a great example to the corporate world on social responsibilities of companies towards society.<\/p>\n

A unique character-led campaign consists of mailers, stickers and posters, which was created based upon the popular dialogues from movies and facts to pass on the message in a humorous way.<\/p>\n

\u201cThere\u2019s No Planet B\u201d was the campaign aimed at spreading awareness about environment conservation in various ways at a corporate level. A diverse approach was adopted, including mixture of new and classic dialogues and turn them into a social message.<\/p>\n

Through this campaign sunSTRATEGIC<\/a> tried propagating Bharti Axa\u2019s concern for a better planet and were able to do so by putting out effective content which resonates with the thinking of a broad target audience pan India.<\/p>\n