The written word, the still image, and the reader’s mind – all of it comes together to breathe life into a comic. This powerful art form can be deceptively simple and much like the many super heroes seen in its pages, has limitless potential. Try imagining Amul without its girl, or try not to associate ‘the common man’ with anything. Managed it? Good. Now tell me, with great power comes? This kind of recall could make most agencies and clients weep with joy (both may weep at other times for various other reasons). Because in the end the only thing that survives are stories. And comics bring an astonishing range of storytelling tools that can truly bring a brand to life. Let’s weep together on some great work. For more information, contact info@sunstrategic.com.