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sunStrategic has been named as the one of the top 25 PR agencies in India! This reflects the trust, goodwill and the creative solutions Ms. Sherina Kapany has been providing along with the rest of her capable team! Kudos!

sunSTRATEGIC congratulates Ms.Sherina Kapany for being chosen as one of the social samosa's 40 Under 40, a collection of visionary leaders who have truly made an impact in the Marketing & Advertising Industry! Join us in for celebrating this astounding achievement!

Sherina Kapany knows that to be a successful marketer you have to focus on the bigger picture and set your goals in accordance to the global scene. Read more about her journey and how she overcame the hurdles she was presented with.

Sherina thinks that winning is a good feeling but, it’s taking part that requires the most courage. Read on to know her take on the ‘boardroom inequality’, obstacles faced by women-led agencies, key changes needed in the industry and more.

Amity School of Communication, Amity University Kolkata organized a two day Faculty Development Program on “Media Education and Industry Interface” in July 2019.

Sherina Kapany, founder, sunSTRATEGIC, a digital marketing company blindly vouches for Moschino over other brands when it comes to backpacks. Kapany believes backpacks are every entrepreneur’s saviour and one couldn’t agree more.

There is no doubt that these ladies are not only breaking stereotypes, but are also a source of inspiration for everyone around them. But when I look at the campaign it was created to be the first attempt at bringing such stories to the forefront.

Through interaction between the two genders is very important to complete daily targets and tasks, there are some boundaries which if crossed can offend and affect a woman both mentally, physically and psychologically.

It is very important to teach people, especially men on how empowering lingerie is, it’s not just a piece of cloth anymore. It is a way a woman expresses herself, feels confident in her journey towards breaking stereotypes and overpowering the world.

The Indian Advertising and Marketing industry has evolved in terms of the market size, quality of work, and technological advancement. In 2018, the Indian advertising market was pegged at $8.76 billion, with estimation to reach $12.06 billion by 2021.

The company shared a personalized brand experience with their consumers which is considered to one of the greatest global communication campaigns ever launched. Millions of pictures were shared on all social media platforms.

Under the banner of sunSTRATEGIC, Sherina saved women from becoming harassment targets and trained them to become successful employable individuals. Till date, sunSTRATEGIC has saved over 40 domestic abuse female victims and gainfully employed them through sunSTRATEGIC or their clients.

“At the age of 27, I was already a director at the biggest HR company in the world – The Adecco Group. But I realized that I didn't want that conventional life where I’m going to work, have a stable income, house, car, etc.

Sherina said that when it comes to girls, they are raised to think that whatever they earn they have to devote to their parents. What remains forgotten is that they need to grow as better money managers to live a sustainable life even when their parents are not in the world anymore to look after them.

sunSTRATEGIC is a Marketing Strategy and Digital Content agency. It started with the vision to change the way world sees a brand by changing the way companies innovate.

Entrepreneurship is a game of risks. It is the start of business with real potential and multi-fold targets rather than just trade of goods and services. It is employment with a purpose.

Among the new entrants, sunSTRATEGIC, PivotRoots, Paisabazaar.com, and D Yellow Elephant grabbed the key startup awards.

Among the new entrants, sunSTRATEGIC, PivotRoots, Paisabazaar.com, and D Yellow Elephant grabbed the key startup awards.

Among the new entrants, sunSTRATEGIC, PivotRoots, Paisabazaar.com, and D Yellow Elephant grabbed the key startup awards.

Among the new entrants, sunSTRATEGIC, PivotRoots, Paisabazaar.com, and D Yellow Elephant grabbed the key startup awards.

sunSTRATEGIC sheds light on pharmaceutical brands with unique content, because pharma companies innovate and launch a lot of products in the market, but are unable to gain maximum reach.

But starting your own business is not always filled with rainbows and glitters. The entrepreneurial job is demanding, frustrating, and overwhelming, creating stress too often.

Sherina Kapany, Founder, sunSTRATEGIC shares that a brand can display genuine + human qualities by showcasing the DNA of their brand value through pets. Due to changing perception of pets with the generation change, marketers are focusing on customizing their brands to pet-friendly..

She left for the US when she was 17, studied marketing and finance at State University of New York while working three jobs, and ending up as student of the year. She worked with several top companies thereafter, had gotten..

Chai Pe Charcha, a pioneer in the hospitality industry, has handed over its digital media mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai. This was won after a multi-agency pitch.

While marketing campaigns are a means of daily bread and butter piled on with loads of excitement for any agency, there comes a time when we get to do something really amazing. There are times when brands approach us to spread the word towards a greater good, what is commonly known as a CSR activity.

अमेरीका की कई मार्केटिंग कम्पनियों में करीबन 13 वर्ष तक काम करने के बाद, अपना खुद का व्यवसाय शुरू करने के जुनून और दृढ़-इच्छा लेकर, शेरिनाकपानी भारत लौटीं और यहाँ उन्होंने सन स्ट्रेटिजिक की नीव डाली । सन स्ट्रेटिजिक का मुख्य उद्देश्य डिजिटल परिदृश्य को बदलना था।

sunSTRATEGIC will help Chai Pe Charcha -- which plans to expand to 100 franchisees by 2020 -- promote itself pan-India as a ‘hygenic tapri’. sunSTRATEGIC will manage the social media marketing duties, including social media management, digital engagement, digital video production and strategy..

Chai Pe Charcha, a pioneer in the hospitality industry, has handed over its digital media mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai. This was won after a multi-agency pitch.

Chai Pe Charcha, a pioneer in the hospitality industry, has handed over its digital media mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai. This was won after a multi-agency pitch.

Chai Pe Charcha, a pioneer in the hospitality industry, has handed over its digital media mandate to sunSTRATEGIC, a leading content marketing, and digital agency, headquartered in Mumbai. This was won after a multi-agency pitch.

As part of the mandate, sunSTRATEGIC will manage their entire social media marketing duties, including social media management, digital engagement, digital video production, strategy while managing its digital content.

Chai Pe Charcha, a pioneer in the hospitality industry, has handed over its digital media mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai. This was won after a multi-agency pitch.

Chai Pe Charcha, a pioneer in the hospitality industry, has handed over its digital media mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai. This was won after a multi-agency pitch.

Established in 2014, and headquartered in Mumbai, sunSTRATEGIC brings rich content that is thought-provoking. With constantly researching and abreast with knowledgeable about trends, the company is supporting their clients.

सन स्ट्रेटजिकची स्थापना शेरिना कपानी यांनी केली असून या कंपनी मुख्यालय मुंबई येथे आहे. तसेच दुबई, बहरिन, एनवायसीमध्येदेखील या कंपनीच्या शाखा आहेत. मार्केटिंग क्षेत्राचा अंदाज घेत आपल्याकडील ग्राहकाच्या प्रसिद्धीसाठी त्यांची तसेच त्यांचा उत्पादकाची, सेवेचे मार्केटिंग करणे, लेण्डिंग पेज बनविणयाचे काम सन स्ट्रेटजिक करते.

Uniqueness is the key to standing out as a business. As cliché as it sounds, it really is true and is the reason why one among every 5 competing businesses do exceedingly better than their rivals.

Zingbi Lifestyle, the online destination for fashion discovery, has handed over its content and creative mandate to sunStrategic, the content marketing and digital agency, headquartered in Mumbai.

sunSTRATEGIC won the mandate after a multi-agency pitch focusing on building and developing Zingbi’s social media presence through the provision of content, creative and campaign duties.

Zingbi Lifestyle, one of the fastest growing online destinations for fashion discovery, hands over content and creative mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai.

Mumbai: Zingbi Lifestyle,one of the fastest growing online destinations for fashion discovery, hands over content and creative mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai.

Zingbi Lifestyle, one of the fastest growing online destinations for fashion discovery, hands over content and creative mandate to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai.

Business and marketing are two colors in the same Rubik’s cube that is entrepreneurship. You may create the best-in-class products or services, but it won’t make much of a difference if you don’t have a good marketing strategy in place, to ensure your customers know what you do.

The other enterprises and agencies which were awarded in various categories include Bang in the Middle, Cipla, sunSTRATEGIC,

Niche marketing is also at its innovative best with numerous online and offline channels offering highly targeted, relevant and measurable ways of reaching out to the specified audience.

भारत में शेरिना ने जिस स्टार्टअप की नींव रखी थी, उसका नाम था 'सनस्ट्रेटेजिक’. पहले यह एक एचआर कंसल्टेंसी थी, जोकि अब एक डिजिटल मार्केटिंग कंपनी का रूप ले चुकी है. शेरिना के शब्दों में यह कंपनी एकीकृत रणनीतियों के माध्यम से व्यक्तियों, ब्रांडों, उत्पादों और सेवाओं की प्रभावशाली छवि बनाती हैं.

सनस्ट्रैटजिक एचआर परामर्श के रूप में शुरू हुआ लेकिन जल्द ही एक मार्केटिंग रणनीति और विचार धारणा फर्म में बदल गया। यह अपने ग्राहकों की पहुंच और अपील को बढ़ावा देने के लिए अभियान और रणनीतियों का निर्माण करता है।

ATG [Alliance Tire Group], one of the fastest growing Off-Highway Tire companies globally, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, hands over the content and creative mandate for Latin America to sunSTRATEGIC

ATG [Alliance Tire Group], one of the fastest growing Off-Highway Tire companies globally, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, hands over the content and creative mandate for Latin America to sunSTRATEGIC

ATG [Alliance Tire Group], one of the fastest growing Off-Highway Tire companies globally, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, hands over the content and creative mandate for Latin America to sunSTRATEGIC

ATG [Alliance Tire Group], one of the fastest growing Off-Highway Tire companies globally, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, hands over the content and creative mandate for Latin America to sunSTRATEGIC, a leading content marketing and digital agency, headquartered in Mumbai.

ATG [Alliance Tire Group], one of the fastest growing Off-Highway Tire companies globally, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, hands over the content and creative mandate for Latin America to sunSTRATEGIC

ATG [Alliance Tire Group], one of the fastest growing Off-Highway Tire companies globally, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, hands over the content and creative mandate for Latin America to sunSTRATEGIC

ATG [Alliance Tire Group], one of the fastest growing Off-Highway Tire companies globally, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, hands over the content and creative mandate for Latin America to sunSTRATEGIC

Name the first 5 global entrepreneurs that come to your mind.When I was asked to, I named Steve Jobs, Mark Zuckerberg, Jeff Bezos, Jack Ma and Bill Gates, while I still had Elon Musk, Richard Branson and Warren Buffett at the back of my mind.

Entrepreneurship is a term that’s been casually thrown around for some time now. In the advent of the start-up generation, many people limit the definition of an Entrepreneur to ‘A person who starts their own business.’

She built an all-women management team comprising many from less-privileged backgrounds. sunSTRATEGIC is an award-winning Marketing

We at sunSTRATEGIC are a group of hardworking, talented, creative people set out to change the world’s insight on your brand. We are a strong believer of dynamic change.

Positioning your team in the right formation can decide whether you win it big or lose it all.

AR makes it easy to create digital renditions of objects in any environment. A crane worker could easily control a simulated crane to practice with and simply reset if they make a mistake.

Sherina Kapany is a true entrepreneur at heart, a seasoned business development executive, with international experience in establishing market penetration strategies in B2B and consumer marketing environments for Fortune 500 & 1000 & Global 2000 companies and Private Sectors.

In 2000, Sherina set out to the US to pursue her degree in Business Administration from Rutgers University, New Brunswick in New Jersey. She then transferred to SUNY Buffalo to join the esteemed Jacob School of Management where she won an award for outstanding skills in Marketing and Finance.

You’re in your office and you get a call from your client. It’s criminal what is done to them, and they are hurtling fireballs across the phone. You duck behind apologies only to realize that there’s your soldier with a gun in his hand, all locked and loaded.

Mark Zuckerberg give the keynote speech for Facebook’s F8 2018. Facebook sure has contributed a huge deal in the field of digital inventions over the last 5 years...

sunSTRATEGIC’s award-winning campaign ‘Chahel Pahel with Airtel’, was designed for the rural market of Airtel in the states of Uttar Pradesh.

Content has indeed become the most influential tool when it comes to achieving desired results from the target audience. Capitalizing on this trend, advertisers and agencies...

From startups to brands, local mom-and-pop stores to MNCs, celebrities to political organizations and governments – the growing power of content is being leveraged across industries and sectors;

From startups to brands, local mom-and-pop stores to MNCs, celebrities to political organizations and governments – the growing power of content is being leveraged across industries and sectors;

It is with this view that Inkspell Solutions organized the first edition of the #ICL2018 India Content Leadership Conference and Awards on May 03, 2018 in Mumbai

Mumbai: sunSTRATEGIC, a marketing strategy and content firm, has won the GOLD Award by the India Content Leadership (ICL) Awards 2018, in the ‘Best Content in a BTL marketing campaign’ category.

sunSTRATEGIC's award-winning campaign 'Chahel Pahel with Airtel', was designed for the rural market of Airtel in the states of Uttar Pradesh. Airtel identified geographical areas in Uttar Pradesh, where internet usage was low.

Up-scaling in business is every entrepreneur’s adventure. The journey is full of twists and turns, bliss and tears, crossroads and dead-ends. Once the high fades away, reality comes knocking with a bat.

Have perseverance and strength to deal with all the challenges. Be gritty to successfully achieve our long-term goals. Be focused, empathetic and always keep our passion intact. Let no one define you except your work.

As a full time Digital Agency, sunSTRATEGIC has provided its strategic services to around 500 companies effectively and efficiently. Their comprehensive clientele includes Airtel, Droom, Sub-zero & Wolf, MTV etc.

Unlike the flood of traditional PR agencies who just stream content into the internet,sunSTRATEGIC begins with devising a proactive strategy-highly integrated with the requirements, vision and budget plans of the organization, or delving deep into the daily personal schedules of an individual.

Founded with an investment of Rs 5,000, put in by Kapany, Mumbai-headquartered SunStrategic has expanded its presence to Dubai,Bahrain and the US. The journey, so far, has been quite an eventful one with Kapany negotiating a number of challenges, including pivoting from an HR consultancy to a marketing firm.

While entrepreneurs inevitably possess a multitude of skills, 'creativity' yet remains to be a subjective, sensitive, and a universal challenge.

Today, while so many women are showcasing their talents on social media platforms like Instagram, Twitter, Facebook etc. sunSTRATEGIC is one such industry fighting and giving back to the society through these mediums.

sunSTRATEGIC is a place for everyone. The work culture here welcomes every person enthusiastically. We place the needs of the clients before our own, which gives us the satisfaction of a work done well the end of the day.

Women empowerment is not just when women support other women, but also when a woman takes charge of her own power and independence. This happens when a woman decides that no hurdle is big enough to overcome.

Plenty of entrepreneurs are good at business, but conversation, now that's an art. Being a boss, spontaneous interaction is just another daily 'to-do' task but commanding it like a boss is an exceptional art, something to be held sacred.

Sherina Kapany is a true entrepreneur at heart, a seasoned business development executive, with international experience in establishing market penetration strategies in B2B and consumer marketing environments for Fortune 500 & 1000 & Global 2000 companies and Private Sectors.

The WORLD WOMEN LEADERSHIP CONGRESS (WWLC) has been honor the strategic and influential role of various Women leaders in the development of the modern economy, technology, and administrative methodologies..

“A woman, without her man, is nothing”- Oh, how it infuriates me that our narrow-minded society vows to stick by this senseless logic. Women have, time and again, successfully established that they are the unsinkable ships in the tornado of life..

On her return to Mumbai, she founded SunStrategic to primarily focus on HR consulting. “Personally, my passion lies in design, marketing, and branding. But it was a trying time as I went through a tragedy where I was extremely tortured, harassed and discriminated...

On her return to Mumbai, she founded SunStrategic to primarily focus on HR consulting. “Personally, my passion lies in design, marketing, and branding. But it was a trying time as I went through a tragedy where I was extremely tortured, harassed and discriminated...

On her return to Mumbai, she founded SunStrategic to primarily focus on HR consulting. “Personally, my passion lies in design, marketing, and branding. But it was a trying time as I went through a tragedy where I was extremely tortured, harassed and discriminated...

On her return to Mumbai, she founded SunStrategic to primarily focus on HR consulting. “Personally, my passion lies in design, marketing, and branding. But it was a trying time as I went through a tragedy where I was extremely tortured, harassed and discriminated...

In my entrepreneurial journey, I firmly believe that if you’re brave enough to start a company, make sure you don’t sell your company before it starts. A start up is not established just to be sold.

Surprisingly, the appointment of Nirmala Sitharaman as Defence Minister of India has turned into a gender dialogue. A woman at helm, women empowerment – all such became matters of prime discussion. This happens every time, a woman gains a position – because of her merit.

sunSTRATEGIC has been awarded the mandate to provide social media content and digital marketing services to Sub-Zero & Wolf in India and its neighbouring countries.

Mumbai: sunSTRATEGIC has been awarded the mandate to provide social media content and digital marketing services to Sub-Zero & Wolf in India and its neighbouring countries. Sub-Zero is exclusively distributed by Digital Perfection in India.

sunSTRATEGIC has been entrusted with the content-driven campaign strategy and creative mandate of Droom An Online Marketplace

sunSTRATEGIC have won the content, strategy and creative duties for Droom, an online automobile marketplace. It has been entrusted with the content-driven campaign strategy and creative mandate of Droom post a multi-agency pitch.

Mumbai: sunSTRATEGIC has been entrusted with the content-driven campaign strategy and creative mandate of Droom post a multi-agency pitch.

We at sunSTRATEGIC are a group of hardworking, talented, creative people set out to change the way the world sees you as a brand. We turn the traditional marketing techniques and turn them into something that is not only out of the box, but it will also innovate the way Digital marketing works.

Bharati Airtel India has partnered with sunSTRATEGIC in their fight against crime showcasing UP100. sunSTRATEGIC, a Creative Led Digital and Content Agency, has created a striking video which was recently tweeted by UP100. In coming days, sunSTRATEGIC are planning various unique campaigns and events for Bharati Airtel.

Sherina Kapany, CEO, sunSTRATEGIC talks about what gives a Digital agency an edge and how brand building is the most important aspect of any business