Advertising during primetime on TV

Prime time refers to the time slot when TV shows are expected to draw the highest number of viewers, usually from 7 to 10 p.m. In the process of media buying, marketers target this time slot to reach their target audience and increase brand awareness. Following are the advantages of advertising during prime time shows:

• Massive audience: During prime time, a huge number of people come home from the work and turn on their TV to watch something interesting. This gives advertisers a chance to reach their target audience efficiently and effectively.

• News, entertainment, and reality shows: Some people get their daily dose of news at prime time as that is the time when news channels provide thorough analysis and reports on the areas of importance. New and big shows also go on air during prime time. Advertisers take advantage of this and buy slots accordingly.

• Upper-class viewership: Most of the affluent and rich people watch TV at prime hours during which advertisers can aim their products and services to target them.

Disadvantages of advertising during prime time:

• Frequency and reach: To create a long-lasting impact, it’s important to run your ads frequently and repetitively. This approach is expensive as well as time-consuming.

• Cost of production: Producing a small advertisement clip costs a lot of money. If you don’t spend a fortune, your ad can backfire and create a negative image of your brand.

• Altering your campaign: Once the ad is produced, it becomes complicated to change the course of your message. You cannot edit your limited period offer to announce that you’re back at a regular price.