What is a landing page?

A landing page refers to a page on your website that is particularly designed to convert visitors into leads. It follows both of the following criteria:

  1. It features a form that enables you to gather visitors’ data in exchange for the desired offer.
  2. Landing pages are practically created to transform visitors into leads.

Simply put, a landing page is any page that has a form on it to capture visitors’ details and it does not encompass any other distractions.

How does it work?

  1. A customer discerns a call to action (CTA) and ends up on a landing page with the form.
  2. He/she fills out a form, which converts him/her from a visitor into a lead.
  3. The data gathered from the form is then amassed in your leads database.
  4. It helps you to market to your target audience based on what information you have about them.

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