Brands addressing the consumers/customers concerns about their health and safety regulations.

When the pandemic wave struck, the whole world was in a disarray. Nobody knew what the future holds. Many countries faced a nation-wide lockdown and people were stuck inside their homes. Businesses were shut and jobs were lost. Countries were in a huge economic crisis and there was a certain unknown scare among the people. 

Today, almost after a year, things are opening up and countries are getting back on their feet again. But the people are still living in a fear of the outside world. They are scared to go to restaurants and food chains, they do not use public services and are even skeptical to step out their house. 

The lockdown and this scare amongst people have generated double the losses for the brands. Today when the entire world is talking about safety, hygiene and personal health, brands have created this scare into an opportunity and shifted their focus to letting their customers know about their health and safety regulations. 

Brands see this as an opportunity to garner more customer base and build loyalty and trust in the minds of the people. Today, being called a safe brand is more important than being called the best brand. 

Brands grabbed this opportunity and started advertising their health and safety regulations on all media platforms. Where some brands showcased their internal working process, others promoted no contact deliveries and safe food habits. The latest example is an ad campaign by the online food delivery app- Swiggy, where they talk about how lacs of people have ordered food through their app during the lockdown and how it is completely safe. 

All most all the brands today have their health and safety regulations stated on their website or in any form of promotions that they do. Many brands have come up with an FAQ section on their websites where they answer commonly asked questions about health and safety. Another example of this is newspapers promoting themselves as safe to touch and read because there hasn’t been a single COVID case contracted through them. 

This is the way we will be seeing brands in the near future as well. Promoting themselves as safe and hygienic more than anything else. The world has changed and so have the priorities of these brands.