The world is changing rapidly. The emerging technology and the marketplace choices available have made it mandatory for marketers to come up with fresh and creative ways of engaging with their target audiences. Innovative concepts, however, still attract many individuals. Many brands have changed our lives with their unique technology. Here are some names of established brands that have positively affected our lives:

  1. Netflix- Netflix has changed the definition of the entertainment industry. This is the most common and widely used streaming platform that features web-series and movies of many languages. It is a one-stop entertainment point that has finished the market of DVDs, and torrent downloads. The business targeted individuals looking for simple entertainment, who may not want to watch the new chart-topping films. After the application got appreciation, the founder turned their business model upside down. Thus, now many people consider Netflix as an essential platform.
  2. Amazon- The company that ensures to provide world-class service to their customers. It delivers the essentials like groceries, electronics, home décor items, and many more at its customers’ door-step. The store aims to sell items from all over the world, catering to almost every niche.
  3. Google- The world’s largest search engine with innovative ways of transforming the world is continually emerging. Just “Google it” if you want to find the answer to a question. Over the years, it is coming up with new technologies such as smartphones, virtual assistants and more, that have continued to change the world. Google is now offering IT experts access to open-standard technologies in the developer space that they can use to build their machine-learning-powered applications.
  4. McDonald’s- Today, McDonald’s is the world’s most well-known brand. In 119 different countries, these golden arches and countless other burger or fast-food restaurants have sprung up in their shadow, looking to cash in on the fast-food idea. Your chicken nuggets may not sound like an innovator in the industry, but they’ve changed the world in which we live.

These examples are only a quick insight into the ability of innovative brands to change the world in which we live. Not only does the right brand bring new goods to a market room, but it also discovers what its consumers need, and does something that makes life simpler, more imaginative, or more incredible.