Brands that stood for Serious Issues

We live in a society that faces a lot of social issues, from body shaming to racism, eve-teasing, and so on. But there are a lot of brands that stood for serious social issues and included them in the campaigns. When big brands talk openly about social issues, it reaches a lot of people which is extremely beneficial. It is also a brand’s responsibility to include issues and raise a voice through their enormous reach. Since they have the luxury of influencing people, it comes off as the perfect platform to talk about issues openly.

Smart Glamour: This New York-based clothing brand threw some light on body shaming and endorsed body positivity. The brand not only caters to all shapes and sizes and sells affordable clothes, but they also came up with the campaign called “ImFlattered”. This campaign featured customers who shared stories about their struggle of coming to terms with their bodies and how they accepted themselves. It also encouraged them to wear clothes that they normally wouldn’t, giving them the confidence to believe in their beauty.

Nike: After the “Black Lives Matter” movement, Nike came forward and openly criticized racism. They put forth an advertisement that read “Don’t do it” instead of their tagline “Just do it”. The advertisement encouraged viewers to not just stand by and watch racism. This was a powerful advertisement with an equally powerful message. Nike made sure to stand against racism and raise their voice by encouraging people to not stand it and instead, stand against it.

Ben and Jerry’s: Ben and Jerry’s is one brand that always supports social issues and ensures to raise a voice against things that matter. When same-sex marriage was legalized in Vermont, Ben and Jerry’s renamed their “Chubby Hubby” ice cream flavor into “Hubby Hubby” showing their support to the LGBT community. This was such a heartfelt and heartwarming initiative that encourages people to accept the new law. 

CoverGirl:  Stereotyping is a common issue that a lot of people face daily and one of such stereotypes is that “only women wear makeup”. CoverGirl named James Charles, a successful YouTuber as the brand’s first male spokesperson blurring all the lines of stereotyping. This encouraged people to come out and gave them the confidence to flaunt their skills without being scared. It focused on depicting that makeup is not gender-related and can be used by anyone and everyone.