Do you use personas in your content creation strategy?

Today, content marketing is widely used by everybody. Every top creative agency of India will agree that content marketing hits the right chords with the audience and is here to stay. Content creation focuses on making relevant posts, visuals, audio, etc., and delivering them to the right kind of audience. Content usually attracts the audience and leads to buying and improved sales for the brand. 

For content to create the desired impact, marketers use something known as personas. A persona is a semi-fictional character used to attract the audience. These personas have human qualities, a goal, and carry out the desired action. They resemble humans and this is important to grab the attention of people. 

Using personas in your content creation strategy will give the audience a relatability quotient. This will build trust in them and you will have a solid customer base. Brands use different personas for the different target audiences. For instance, if you want to create content for baby products, then your persona will most likely resemble a new mother. 

If you want to be the best content writing agency of India, then you should incorporate personas in your content creation strategy. 

Here are some of the characteristics a persona should have:

• Age 
• Pain
• Fear
• Goal
• Day-to-day responsibilities
• Education level
• Residence
• Dreams and aspirations

So, do you use personas in your content creation strategies? 

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