Factors to be kept in mind while trying to come up with a design for the brand.
Just like we people have our own separate identities, it is very crucial for a brand also to have an identity that sets it apart from the rest. An identity can make or break a brand. There are a few things every brand has to keep in mind when putting up an image for themselves. This is where a brand design comes into picture. It gives a systematic structure and helps people in easy identification of the brand.
Here are some of the factors that should be kept in mind while creating a design for brands:
- Select a color for your brand: Colors are the first identity of any brand. Your first association with the brand happens by its color. So, it is important to choose a color that resonates with your brand. For instance; when we talk about Facebook, we immediately associate it with the color blue.
- Choose an attractive logo: After the color, what people notice is the entire logo of the brand. A logo should be something that gives away information of your brands just by a small image. Like the Instagram logo is shaped as a camera because it is an app that deals with picture. Twitter has a bird as its logo.
- Set up a brand personality: A brand’s personality is similar to that of us human beings. Our personality is what sets us apart. In the same way a brand’s personality will set it apart. Like Coca-Cola has designed itself to be a very young and peppy brand so a lot of youngsters relate to it.
- Brand persona: A persona is a face (person, object, or idea) for your brand that interacts with the people. The persona should have a relatability quotient with your target audiences. It is a voice that you choose as a brand for reaching out to people.
With these simple steps you can set up a good design for your brand.