How amazing marketing can save a mediocre movie.

Blockbuster movies price a group of money to make – jaw-losing computer graphics and massive-call actors don’t come reasonably-priced. In order to make the rate well worth it, film studios need to pull out all of the stops to get moviegoers to shop for tickets once the movie premieres, and that commonly involves a killer advertising marketing campaign. These days, slick trailers, together with all varieties of precise actual-international stunts and advertising gimmicks, may be as tons of a production because the very last movie itself.

While the cost of marketing films to audiences traditionally has increased considerably in recent years, digital marketing presents an efficient alternative to traditional and expensive marketing methods. Although it is difficult to entirely do away with traditional marketing, the increasing reach of digital methods like social media, these expenditures associated with it can become much lesser in the future. Social media sites like Twitter, Facebook, YouTube and more are playing a significant role in influencing people’s choices at the cinema. Thus, there is a need for a fresh and creative approach to movie marketing, in order to ensure success even for a mediocre movie. The digital teams have gotten extremely creative and have successfully attracted people to the movies. Their strategies use social platforms like Twitter, Snapchat, Instagram, Facebook, YouTube and others that they know fans are already actively using. And that strategy is where they’ve been able to shine through. 

For instance, Fifty Shades of Grey was released in 2015 amid a volatile controversy over the message the movie carried. Both before and after its release, the allegations and criticisms made the movie a hot-topic all around, which helped keep the movie fresh in our minds. 

Another movie that needs to be mentioned owing to excellent and creative digital marketing is The Hunger Games. A major part of their digital strategy includes their Twitter account with millions of followers, updating their feeds regularly with posters, celebrity tweets, fun facts, fan arts and more. By promoting a web experience that extends across several systems, these movies have created an extraordinary audience experience.