How do agencies make creative pitches online and not face-to-face?

Pitching to drive sales has always been prevalent in the market arena. The art of wooing potential clients face-to-face has been mastered by almost every agency member. But the shift to remote work poses a lot of new challenges when it comes to pitching. No one can now rely on pre-pitching small talks and need to arrive at the point of selling as soon as possible. As challenging as this new realm of pitching can seem like, agency members can use their creativity to make the same impact they used to make when in-person.

Mapping out a plan and preferably writing a script down before the pitching is of crucial importance. As you map out the plan, you need to work out and understand which parts of your pitching needs a screen share. You also need to practice this ritual beforehand to dismiss any chances of technical and coordinating difficulties. And as you plan, you will understand the subtle differences comparing it to the in-person instances. You may also record a video as a pitch or as a rehearsal. Live pitching on camera comes with its share of uncertainties like network problems and other issues. You can ship those pre-recorded videos in case such a situation arises.

If you are live pitching though, you need to understand that timing is of utmost importance. On video conferences and other mediums online, potential clients or investors may be restless and be short in time. It becomes your duty then to cut to the chase as soon as possible and make your important points heard properly.

Online pitching comes with its fair share of advantages and disadvantages. Make sure to create a different, undisturbed workspace for your online meetings. You may also follow up with emails or messages to make your potential client or investor have a more professional outlook towards you.