EduTech is a combination of education and technology, as it uses computer hardware and software to educate children. Since digital media is growing at a fast pace, online education is beginning to gain a lot more attention and response. Since 2020 trapped everyone in their homes, education and learning too shifted from classrooms to online. There are a lot of EduTech brands that proved to be useful during the pandemic as they were convenient, easy-to-use, and ensured that children didn’t miss out on any learning. Let’s have a look at some of the ways these EduTech brands can gain more popularity through digital marketing.
Even the top digital marketing agency in India believes in promoting EduTech, because it is a great way to learn, and it is extremely engaging as well. Talking about digital marketing, there is nothing better than social media as a platform to promote EduTech. Social media is such a well-known and well-used medium through which brands can attain maximum reach.
Another way to promote EduTech brands online is using SEO. Everyone is fairly aware of SEO and how incredibly it works. If EduTech brands rank higher in search results, then it will organically affect the brand. There are multiple ways through which you can rank yourself higher including better content, using digital media, and so on. EduTech brands are still not as popular, but, if promoted properly, this is a very innovative and unique way to learn.
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