Navigating the Latest Facebook Algorithm
It’s 2021 and Facebook just dropped a new algorithm! In January 2021, Facebook announced that they would be making changes to their current algorithm. This will affect the visibility and the ranking of posts based on different factors. Brands will have to make use of online reputation management to keep up with the changing trends.
Facebook’s algorithm has been consistently based on the 4 ranking signals:
- Relationship
- Popularity
- Content-type
- Recency
But in the new algorithm, a lot of changes have been made. Here is a simplified version that explains all the changes:
Facebook scores every post available in a user’s profile. The score is based on predetermined ranking signals like the type of post, its recency, etc.
Based on the user’s past behavior, it is likely to discard posts that generate less engagement. It also reduces the content users don’t want to see. This includes clickbait or misinformation.
Facebook ranks posts in order of value and scores them in a more personalized way. It sees the user’s engagement with the posts and ranks them based on likes, and reactions.
It arranges a cross-section of media types and sources so that the user gets a variety of posts while scrolling.
Keeping this new algorithm in mind is very important if you are a top social media agency in India. You will be able to give clients a better experience based on these factors.
If you want to be the most trusted social media agency in India, then here are some tips for working with Facebook’s new algorithm:
- Reply to your audience
- Engage your audience in replying to each other
- Work towards getting more “love” reactions than like
- Post at a specific time
- Go live on Facebook
- Don’t use plagiarized posts or posts containing misinformation
If you are looking for effective social media services, then contact sunSTRATEGIC through their official website. They provide the best engagement and productivity while giving you top creative and marketing solutions.