Perfume advertisements that none of us can forget

Perfume brands produce television commercials in order to help the audience what fragrance they want to use on themselves. It sounds hilarious if we actually think about it, isn’t it? They target to reach the feelings of their audience and try to enchant them even before they realize what is happening. Moreover, these advertisements expose certain values and lifestyles that address different audiences.

The perfume advertisements tell a story and have a central theme that keeps the audience engaged and makes them watch until the end. And if they fall for the exceptional cinematography and storytelling, they go straight to the store to check out their smell. However, in recent times, perfume advertisements are also being cherished due to their capacity to influence changes in society by fighting stereotypes and conventions. We have pooled some of the notable perfume advertisements that surely won the hearts of many.

CK One (1991)

This advert took a contemporary and arguably revolutionary approach not just because of its style but also because the fragrance was unisexual, something that was quite uncommon back in the day.

Only The Brave, Diesel (2015)

This one took a very different approach to record a men’s perfume advertisement. Most men’s perfume advertisements show a confident protagonist whereas this one exposed the insecurities men have along with a central message around it, “Only The Brave.”

Coco Mademoiselle, Chanel (2011)

Directed by Joe Wright, this commercial took its audience on a ride to break stereotypes and represent certain values – women are elegant, independent, beautiful, and mischievous.

Old Spice (2010)

‘The Man Your Man Can Smell Like’ was an original advertising campaign that was intended to reposition Old Spice as a brand for the younger public. It was funny and highly creative and took audiences around the world by storm. Today, the advert has 58 million views on YouTube.