Should your brand have a more open and informal relation with the audience on social media?

Having a good communication strategy and deciding how to implement it for your brand is crucial. Your communication strategy must follow the tone that the brand image portrays. You cannot be a “serious” brand while also having a fun or quirky social media presence. There needs to be consistency in who you are and how you portray yourself. For this, getting the help of a top ORM agency is ideal. SunSTRATEGIC, known to be the best social media agency around can help you set the right tone for your brand. It is one of the best ORM agencies in India that will improve your brand’s online presence and engagement levels with the audience.

So yes, having an informal and open relationship with your audience is perfectly fine as long as your brand image is the same. Make sure that your communication and image are in harmony!