Significance of Press Conference as an important tool of advertising

A press conference might just be one of the most used yet effective tool to advance the vision and mission of an organization and to gain coverage in the media. Instead of setting up interviews with individual media reporters or sending out multiple press releases to many organizations separately, a press conference allows an entity, be it an organization or an individual, to interact with a roomful of journalists and reporters all at once and hence making the process much more effective. This provides for PR messages to be quickly disseminated to the people.

A press conference mainly serves to communicate important news or updates related to any organization, company or important personnel. Here, the representatives of the company or an individual engage with the invited journalists and reporters from various media houses. The journalists and reporters then interact and extract important information about the cause of the press conference and then decide how and what should be disseminated to the masses or the public. This lets the company provide journalists with much more information than they would be able to convey via a press release and in this way, journalists also get the opportunity to ask questions and get the material they exactly need.

While setting up a press conference is a lot of work, if done correctly, the results can be very fruitful and favorable for the company. It lets the business effectively reach the masses through the media which the public trust and believe. So, any message that the company needs the public to know and have more information about can be shared via a press conference. This improves not only the relation between the company and the public, but also with the media personnel who can be of great help to companies. In this way, a press conference can be one of the most effective tools of public relations, both time and cost-wise.