Some Accidental Viral Campaigns That Boosted Brands To New Heights!

Digital platforms are as unpredictable as the weather of Mumbai. It keeps content creators and marketers on their toes. One never knows what will go viral. The lastest unexpected trend was the Zomato delivery guy smiling. It was on every alternate post while scrolling through your news feed.

For content creators now constantly follow #trendingformat to synergize it with their brands.  Every creator and brand hopes that their post goes viral and sometimes out of the blue the most unexpected ones go viral. Here are a few of them:

• “The Dress Illusion”: Remember back in 2015 our biggest confusion was whether a certain dress was white and gold or blue and black? The internet lost its mind over that debate. Popular brands like Dunkin’ Donuts, Oreo Cookies, Tide and Lego jumped on the debate bandwagon and used the trend for their products. The original post had 10 million retweets.

• Spotify Wraps: Spotify came up with The Wrapped Campaign which is a way for users to look back at their listening trends from the past year and the decade as a whole. It started in 2019 and continued this year as well. 

• Dollar Shave Club: Hands down one of the funniest commercials I have watched! Nothing connects with people like humor does, especially dark humor. Needless to say, the commercial went viral. No celebrities or extravagance, just plain good content. 

• Ice Bucket Challenge: Any list of viral marketing campaigns is incomplete without mentioning the ALSIce Bucket Challenge. It received the kind of success very few campaigns gain. This campaign was created to spread awareness about Amyotrophic lateral sclerosis, where you had to pour ice-cold water on your body and nominate your friends to do the same. A lot of celebrities also participated.