The Best Commercials That Are Worth Watching
Television commercials are the best platform to keep your audiences engaged while making them aware of the brand’s products and services. The well-crafted and creative commercials often become memorable. If the audiences like the advertisement, they will share them with friends then even have discussions which in turn improves the brand’s identity and value. Effective advertisements provide relevant information about the product and motivate the viewers to purchase them. Many commercials have influenced the customers and left a positive impact on them. Some examples are:
- Titan Raga #FlauntYourFlaws- There is a stereotypical mindset of people that women should always look good. But this commercial portrays that beauty lies in imperfection and motivates women to flaunt their flaws with boldness.
- Hindustan Unilever Limited ‘The Shower’- This ad beautifully conveys the message of saving water by showing the scarcity in villages. This ad also highlights how water is such a valuable element for others, although it can easily be wasted by people living in the cities.
- Amazon Alexa ad- This ad portrays a man who was alone at home as he starts dancing and the reaction of his family is the cherry on the top. This ad demonstrates how Amazon Alexa perfectly blends into daily family life with the aid of AI while bringing some music and fun into the living room.
- Procter & Gamble’s Like A Girl campaign- This commercial advocated gender equality and won a lot of awards. This ad became a success which led to the campaign receiving a lot of positive responses and was able to establish a positive brand image.
These ads were made with a creative message that educated and entertained the audience. Advertisers need to remember that the key to creating powerful advertising they need to maintain a balance in humor, relevance, and information, only then you can achieve the goal.