The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

With over a billion registered accounts, Instagram is popularly used to share photos and videos with followers and has now become a part of everyday life. Let’s make you understand prominent features of Instagram that you can use for content marketing:

1. Instagram feed
   The Instagram homepage is known as the feed. It gives you a chance to post images and videos about your brand, product, or service. Keep your Instagram feed updated by posting consistent, aesthetically pleasing content. You can also leverage captions to enhance the value of your content.
2. Stories
   Instagram stories can help humanize your brand. Since they disappear in 24 hours, you can make them as attractive as possible to catch user attention. It provides you with the chance to connect with your audience and it also has a feature called highlights that can help keep content available until you want to remove it.
3. IGTV
   With the help of IGTV, you can share behind-the-scenes tours, tutorials, FAQs, and other events with your followers. Determine your target audience, their preferred content type, and your objectives before investing in the IGTV feature. These long-form videos can help you better engage with your target group.
4. Reels
   Reels, similar to TikTok, can only be used when you’ve mastered the rest of Instagram’s features. Since they’re short videos, the maximum you get is 30 seconds to capture the audience’s attention. 

Connect with sunSTRATEGIC and get help with your social media online reputation management and more!