Top 3 Indian ads that won awards in New York Festivals Advertising Awards 2020

In the 2020 edition of the Ad Stars Awards, Indian advertising agencies earned a total of 14 awards. Let’s have a look at the top 3 Indian ads of 2020:

The Punishing Signal – FCB India

Due to excessive honking, Mumbai’s roads are extremely noise polluted. After attempting so many measures to curb it, Mumbai police came up with the superb idea of altering behavior with a surprising satire by turning traffic signals into punishing signals. Whenever the rate of honking crossed 85 dB, the signal would reset, making impatient drivers wait for even more. This clip was uploaded by Mumbai police on Twitter before it became a sensational topic all over India and won many awards.

Samsung Good Vibes: Now, words aren’t just heard, but felt – Cheil India

In India, more than 500,000 deaf and blind people don’t have access to communication. They use hand signs and Braille – which a lot of people don’t understand. Samsung developed the Good Vibes app backed by a strong emotional video ad. The video demonstrates the journey of a deafblind girl who is separated from her parents to attend a special school. She needs to talk to her mother and with the help of her Samsung phone and Samsung Good Vibes app, she eventually could.

Cadbury Unity bar – Ogilvy

Modelēz India celebrated the 73rd independence day by releasing a front-page ad in the Delhi, Mumbai, and Bengaluru edition of The Economic Times. The unique factor in this ad was that it used a Kannada headline in the Mumbai edition, a Marathi headline in the Bangalore edition, and a Telugu headline in the Delhi edition which said sweet things happen when we unite, depicting that our uniqueness relies on our strength and diversity.

‘Frequent – see’ of Reliance broadcast network and ‘Healing Touch’ of Manipal Health Enterprises were also among the winners of Ad Stars Awards 2020.