Unconventional brands that broke the mold
People keep coming up with innovative ideas to make peoples’ lives easier. These ideas backed up by investors turn out to become big, famous brands. They unexpectedly gain so much popularity be it on a national or an international level that people trust them blindly. Every industry at this point of time is evolving, let’s see the ones that revolutionized:
- Gillette: Gillette has jewels and gems when it comes to innovative campaigns. The brand has come up with top-notch ideas since its launch. Their “We Believe: The Best Men Can Be” ad challenged stereotypes and “toxic masculinity” and had nothing to do with shaving, beards or even personal grooming. It ad proved to appeal a wider market including women.
- Airbnb: Their #WeAccept commercial showed a montage of faces with different nationalities blending into one another, with the text, “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.” It highlighted the brand’s commitment aiding to short-term housing for people in need, including refugees, victims of natural disasters and aid workers.
- Apple: In 2001, Apple released their first iPod, before that, it wasn’t an industry innovator, it was just an overpriced computer company. It became a disruptive brand once it released the iPod, a tiny device in which people could store a lot of music. The rest is history.
Facebook: This app changed the face of communication. As far as unconventional brands go, this one can be the “poster face”. Started as an app to connect college students, this app is now found in every mobile device and used by the majority of the global population.