Ways to measure and track the progress of any digital advertising campaign.

Retargeting campaigns are simply curated to increase brand awareness and to convert potential consumers into active consumers by influencing people who have shown direct interest in purchasing a product in the past. Direct interest essentially means that the person previously had some kind of interaction with either your very own website or they had engaged with keywords that might be related to your product and company. This would indicate they were actively looking for something and not just passively scrolling through recommended products. Reminding them of that very need might strike a chord in them and they could finally purchase it. Retargeting is essentially the process to remind potential customers of what they had previously engaged with in hopes that they respond to the call to action this time around.

The retargeting audience can be categorized into two groups simply. One that has interacted with your website recently and the other which has searched with a specific keyword matching your product or services on the search engine. Here logically, the actively participating and searching member who specifically searched for keywords related to your business, is more likely to take an action on being reminded of their needs. Hence, it is critically significant to put into motion a retargeting campaign that will prompt them and bring them to your site for their purchase.

Retargeting also helps in increasing brand awareness by keeping your brand’s name in front of consumers constantly being reminded of it. Additionally, retargeting brings the actively searching audience to your website. This does not merely bring more site visitors, but it also increases the likelihood of a conversion from a passive audience to an active consumer.

Retargeting is perfect for any scale of business, small or big. It is extremely helpful in smaller businesses as this can help with your brand awareness massively.