Why product placements in films are worth it

Any thriving film industry is generating billion-dollar revenue. No doubt, movies catch our consciousness like no other entertainment medium. Whether it is delivering a social message or presenting avant-garde visuals, movies always keep the viewers on the edge of their seat. It will come across as no surprise if advertisers decide to promote its brand through films. 

The product placement in a movie is not a new phenomenon; it has successfully skyrocketed a brand’s popularity for decades. If you want your brand to become famous overnight, allow us to provide you with some benefits of this marketing strategy. 

  1. A quick rise to popularity 
    In this day and age, everyone is trying to stand out from others. There is no better option than introducing your brand through an in-film advertisement if you can afford it. For example, in-film product placement of Reeses Pieces in the movie ET or M&M in a Stephen Spielberg movie has stayed in viewers’ memory.
  2. Profitable for filmmakers
    Making a high-budget movie is not a cakewalk. Film producers invest millions of dollars to create and promote a film. If things go wrong, it will be a considerable loss, even beyond cost recovery. In this case, film producers and advertisers can work together symbiotically and reap the benefit. 
  3. An emotional appeal to consumers
    Many adherent fans tend to adapt their lifestyle as per the movie’s main characters. It’s not a watertight statement, but movies impact a viewer’s perception of reality. The product placement strategy to promote a product can create loyalty beyond the logic principle. 
  4. Acts as a fundraiser
    Several filmmakers often don’t get enough funds to make a movie or rely on crowdfunding. If an advertiser and independent filmmaker join hands, it will be a deadly combination for both. 
  5. Cost-effective
    A full-fledged ad campaign can make a hole in a budding business person’s pocket because an ad campaign consists of many people. However, product placement is not only cost-effective, but it also yields results like an ad campaign. Ultimately, reaching millions of potential consumers is needed for any new or experienced business firm.