Why product reviews are crucial to you as a brand.

The way people shop has radically changed over the years. It is very unlikely today that people will make blind purchase decisions without scouring the internet for valid reviews. There was a time when people would walk into a mobile store and buy a handset based on the suggestions of the store assistant. However, that is no longer the case. Online reviews on e-commerce sites, independent review sites or blogs and video reviews have filled the internet and are a major driving force behind purchase decisions. 94% of online customers revealed that a negative review has persuaded them not to buy a product or service. No matter how well you advertise your product, if strangers on the internet claim to be disappointed with it, sales will never rise. This implies that whatever your industry, having a positive online presence gives you a few key favorable circumstances, which is the reason it’s turning into a critical piece of branding. Understanding online reviews will assist you with improving client experience and help make a positive online impression. 

Social validation makes you credible. People are always more likely to buy something if they find other people recommending it or expressing their satisfaction with it. Reviews are social proof that a product is good and does what it claims to do. This is why it is common to find brands reaching out to customers to share a review. 

 Most customers will look up products on Google and Bing, or even Facebook, before deciding what to purchase. These sites all have their own novel methods of surfacing content, yet they all prioritize unique and new content, and client reviews are a form of user-generated content that is original and fresh. 

Online reviews encourage conversation about you. The more reviews people share, the more your brand awareness is raised thereby resulting in greater direct sales. OnePlus, a popular mobile phone giant became a worldwide success with more people switching to it because of great reviews. Online reviews can make or break your brand.