Why YouTube stars are winning millennials’ heart

Why YouTube stars are winning millennials’ heart

YouTube will go down in history as a platform that changed the entertainment industry. This video-sharing platform has not only garnered billions of views, but it has made many content creators as famous as traditional celebrities. No wonder why millennials’ preference for content consumption is drastically changing. Let’s put a glance at some facts that make YouTubers more appealing. 

Better at developing relationships with their followers

We have grown up watching how traditional celebrities hated when their privacy was invaded. Many of them act as per their PR instructions, this makes it quite difficult for fans to understand how they are in real life. On the other hand, YouTubers connect with followers through live video and meet-ups. These things have made an impact on the minds of millennials. As per a Google study, 40% of millennials say that their favorite content creators know them better than their friends and 70% admitted that they find these YouTube stars more appealing than traditional celebrities.

Able to bring more engagement

Traditional celebrities are hard to reach people, many fans are so desperate to meet with their celebrities, but often they are presented with rude gestures. But YouTube personalities can always reply with their fans through the comment section and interact with them through their social media handles. Many times, YouTubers post a Q/A session just to answer their fans’ curious questions.

Humble beginning

There was a time when only a limited number of people could become a star. YouTube has allowed even a common person to become famous. Many content creators start from a humble beginning and become famous by working hard. Unlike traditional celebrities, they are not born with a golden spoon in their mouth. This aspect inspires even a rookie content creator who can dream to become one of the best in this field.