Zoom, an underdog that took over

The pandemic has made people learn new things and majorly the growth of video conferencing. We all were aware of the video calling features but got used to it in the pandemic. There are many video calling sites like google meet, zoom, house-party, and so on but out of all video conferencing applications, Zoom took the upper hand and became the winner of all the apps.

But how Zoom got such amazing popularity other than his well-established competitors like Microsoft and Cisco? With the user-friendly interface and easy to use features, zoom got the users acceptance because it focussed on user-experience more. It is easy for the user to send the meeting link and when the recipient goes to the link on the website, the client gets quickly connected in the meeting with the host. Moreover, the customizable background features and better video quality, which has attracted many people to use their web conferencing app.

As the research states, Zoom has come a long way from 10 million users in December to 200 million in March and it is growing to 300 million in April. The company has gained a positive image despite the issue where the allegations were that Zoom is misusing the user’s data. But the fact is, companies and people are still relying on this video conferencing website. The key to Zoom’s growth is that it has provided users with an easy and convenient way to access any meeting and conferences.