360-degree marketing and where it works best.

Has it ever happened with you that you see an advertisement of shoes on a billboard, then on television and then you search for it on the Internet? Once you do that, those pair of those are the only ones that you can see pop on your social media feed time and again until you finally give in because of the temptation and buy them. This is what 360-degree marketing means. Just like how 360-degree is surrounding you by all sides, some brands use this 36-degree marketing to surround you from all sides and force you to buy something.

A lot of brands give their consumers, a 360-degree marketing experience to ensure that the consumer feels this is something that they absolutely need until they finally give in. And even after so, the consumers end up getting e-mails to buy similar products. This is such an incredible and also a clever way to market any product.

360-degree marketing works perfectly for all businesses, be it small as well as large. It is all about bringing in the traffic and the audience to you which is why 360-degree marketing is used a lot. Let’s take an example, if you have ever shopped from a website, they ask you to sign in. Once you do that, they constantly send you mails regarding sales, products that have some discounts going on, or products that you may like, etc. Not just e-mails, you will also end up finding products from these websites on your social media as well. This is a prime example of 360-degree marketing.

A lot of small-scale brands indulge into practicing this, as all they need initially is the attention from the consumers so that their business becomes known. A lot of websites like Purplle, Bunai, etc are practicing this.

So, next time, if you keep seeing a product everywhere, it is not assign from the universe for you to buy it, instead it is what we call 360-degree marketing practiced by the brands to grab your attention towards them.