Category / Marketing vs Advertising
Why creating content calendar is important?
A content calendar helps you to stay consistent and organized with content posting. It allows you to plan a content marketing strategy for each day of the week and month. By creating…
The Rise of EduTech Brands
EduTech is a combination of education and technology, as it uses computer hardware and software to educate children. Since digital media is growing at a fast pace, online education is beginning to…
Formula For Preparing Winning Content Marketing Strategy
Identifying and gauging what content your audience wants is exceedingly important while preparing a content marketing strategy. A top priority should be to find what your customers want to read, watch or…
Why the brand’s social media is an essential part of their identity.
Social media is a boon for new and small businesses as it provides a platform on which businesses and consumers can interact. Questions can be asked by one party and answered by…
Brands that are killing it with their tone of voice
The tone of your message expresses your brand’s identity, helps to engage with the target audience, and differentiates your brand from the rest. It illustrates the way a brand communicates with its…
Taking a look back at the marketing trends in the 2010s decade
The start of a new decade offers one an opportunity to look back, reflect, and take stock. From big data to the centricity of consumers and content marketing, these are some of…
The most memorable advertisements from the 2010s
Old Spice: “The Man Your Man Could Smell Like” advertisement was a game-changer for the brand. Old Spice was clever enough to realize that women in the family made the majority of…
Brands that have found and been consistent with their vision.
Fenty Beauty by Rihanna has always been outspoken about the issues that people of color face and the lack of diversity in the beauty industry. Discrimination against people of color does not…
The brands that have used the same tone since years.
We always associate a sound with a person, don’t we? The same applies to brands. While promoting or advertising themselves, brands make use of a certain tone. This tone expresses the thoughts…
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