Category / Marketing vs Advertising

A content calendar helps you to stay consistent and organized with content posting. It allows you to plan a content marketing strategy for each day of the week and month. By creating…

EduTech is a combination of education and technology, as it uses computer hardware and software to educate children. Since digital media is growing at a fast pace, online education is beginning to…

Identifying and gauging what content your audience wants is exceedingly important while preparing a content marketing strategy. A top priority should be to find what your customers want to read, watch or…

Social media is a boon for new and small businesses as it provides a platform on which businesses and consumers can interact. Questions can be asked by one party and answered by…

The tone of your message expresses your brand’s identity, helps to engage with the target audience, and differentiates your brand from the rest. It illustrates the way a brand communicates with its…

The start of a new decade offers one an opportunity to look back, reflect, and take stock. From big data to the centricity of consumers and content marketing, these are some of…

Old Spice: “The Man Your Man Could Smell Like” advertisement was a game-changer for the brand. Old Spice was clever enough to realize that women in the family made the majority of…

Fenty Beauty by Rihanna has always been outspoken about the issues that people of color face and the lack of diversity in the beauty industry. Discrimination against people of color does not…

We always associate a sound with a person, don’t we? The same applies to brands. While promoting or advertising themselves, brands make use of a certain tone. This tone expresses the thoughts…