Category / Marketing vs Advertising
Ethics in advertising.
The term ethic means a set of moral principles. So every company needs to showcase the right ethical content about the brand. Responsible. Every company needs to be responsible for its advertising…
Why having mission and vision statements is a must for companies.
Significance of vision and statement of purpose in an association: Both the vision and statements of purpose assume a significant part in the association. The following is a glance at these jobs:…
What kind of sample and sample size should you choose for your market research?
Sample sounds like such a small task but actually is quite a tedious one. It is very important to choose the ideal sample size as it does matter and affect the research…
360-degree marketing and where it works best.
Has it ever happened with you that you see an advertisement of shoes on a billboard, then on television and then you search for it on the Internet? Once you do that,…
Some examples of ATL marketing.
Any brand which needs to have mass allure, needs to utilize ATL advertising methods. This is on the grounds that this strategy is intended for items which have a mass allure and…
Change in Television Advertisement trends over the years.
In the pre-web days when promoting was done by means of messy infomercials on radio, fluffy old TVs, and boards. This was the brilliant time of publicizing, when the entire development was…
Expecting instant ROI during marketing campaigns isn’t a good idea
Many brands and businesses have unreal expectations and want an immediate return on investment (ROI) on their marketing campaigns. Marketing campaigns take time to reach your target audience and to increase your…
Disadvantages of TTL Marketing
To know about TTL Marketing, we first need to understand the basic concepts of ATL and BTL marketing. Above the line (ATL) Marketing activities are done on a large scale To create…
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