Category / Marketing vs Advertising
Brand loyalty and why it’s important to businesses
In this growing competitive market, where the customers have innumerable options than before, it has become significant for companies to maintain a healthy position in the market. Brands are repetitively coming up…
What is marketing
Marketing is a strategy that brands adapt to promote the buying and selling of a product or service. Brands use this strategy to advertise, sell, connect with consumers, and to maintain a…
Psychology in marketing and advertising
In marketing understanding, your customers buying behavior is very important and for that, you need to know what and how they are thinking during the time of purchase. Advertising and marketing strategy…
Marketing vs Advertising
The concept of marketing and advertising is confusing for some people. They don’t have a clear picture of both these strategies. Marketing is a procedure that includes planning, research, selling, and promotional…
Marketing and advertising during festivals
Purchase decisions are often driven solely by emotions. That is why the festive holiday seasons pose a great opportunity and bonus for brands to remind their customers about their products with great…
How does Click Through Rate determine the success of
What is the click-through rate? CTR is an advertising metric indicating the ratio of how frequently people see your ad or product listing and end up clicking on it. It is used…