How does Click Through Rate determine the success of

What is the click-through rate?

CTR is an advertising metric indicating the ratio of how frequently people see your ad or product listing and end up clicking on it. It is used to assess how well your ad, keywords, and free listing of products are doing.

If your CTR is low then it’s time to alter your marketing strategy. Something is not right because of which your prospects and consumers are not clicking on it. You might need to modify the content, revise the visuals, or shift the target as you might not be targeting the right audience.

But if you’re seeing tremendous results in terms of more clicks, then you need to stick to the plan and enjoy the outcomes. More number of clicks gives you an excellent score and decreases your advertising expense. Thus, it’s necessary to keep scrutinizing your content, ads, and emails and pay attention to these metrics while doing so. 

How to measure Click-Through Rate?

CTR is measured by taking the number of clicks that your ad collects divided by the number of impressions (impression refers to the number of times your ad was shown).

Clicks ÷ Impressions = CTR.

For example, if you had 20 clicks and 200 impressions, then your CTR would be 10%

Each of your marketing tools (emails, keywords, listings, etc) has CTRs that you can see listed in your account. If you’re noticing a high CTR, it means that users are finding it beneficial to connect with you, therefore they’re clicking on your content. It also contributes to your keyword’s anticipated CTR, which is a factor of ad rank. Take notes of which advertising message or which network is providing you with good CTR. You can use CTR to discern which ads, listings, and keywords are creating a positive impact on your brand and which need improvement. Be consistent with your keywords, ads, and listings and try to disseminate the same message across channels. This will help generate more clicks on your ad or listing after your keyword phrase appears on search results.