What is marketing

Marketing is a strategy that brands adapt to promote the buying and selling of a product or service. Brands use this strategy to advertise, sell, connect with consumers, and to maintain a positive brand image. Some brands promote other people’s or company’s product, this tactic is known as ‘Affiliate Marketing’.

Marketing strategies help the brand to reach out to its targeted customers and include many functions:

• Value creation- Brands communicate the value that attracts the customers to buy their product through advertising or by attractive slogans.
• Market Research- To understand the needs and wants of your customers market research is very important. Research also helps a brand to know its competitor’s strategy as well as to understands the brand’s strengths and weaknesses.
• Brand building- Promoting your brand name is very significant, it helps the brand to have a positive image and to be recognized easily by the customers. 
• Customer satisfaction- If you provide good service the customer will repeat the purchase, and this results in brand loyalty.
• Sustain in the market- Marketing helps the brands to survive in this competitive market and to stay connected with its customers.

Besides, Marketing strategies can also be defined as the 4Ps of the marketing mix- Product, Price, Place, and Promotion. This is the most common strategy and many marketers plan their strategy according to these 4Ps. The key in marketing is to understand your customers and advertise to attract them. Through marketing, customers will adapt to your brand easily and your brand will receive an equal amount of love from the market and surely achieve your goals and vision.