What is SEO?

SEO basically stands for program Optimization, which is that the process of accelerating the number and quality of traffic or engagement to your website through organic and unpaid program results. It’s the process in which content can be utilised in the best way possible to bring more relevant and organic traffic to your website so that you meet your goals of reaching many people.

Search engine optimization (SEO) is the process of actually utilisation his and crafting  your online content so that a search engine is able to show it as a top result for searches of a certain keyword.

Most people often search on search engines about products and services and they choose mostly the options presented to them in the first page itself as it feels more reliable and relevant to their search so every brand wants to present their products on that very first page and on top, this can only be done when the website contains the most relevant content corresponding to the search made and this is where SEO or search engine optimization plays a big role by giving the customers your brand as the first option if you meet the criteria. This is completely organic and making the most out of your creative strategising. 

The three things that are most important in this process of search engine optimization is content, quality and keywords. Search engines will only pull up the most relevant content at the top, if the content does not meet the requirements of the consumer then it will not rank high on the search page and similarly for quality if the content is present online along with relevant keywords included too but the quality is low and people leave the site after just seeing it without any interaction, it leads to an increase in the bounce rate which harms the credibility of the sit and lessens its chances to be pulled up on the first page. Keywords are very important because when someone tries to search for a product search engine pick out the pages and content containing keywords that signify how the product is and how relevant and good quality that product is which is why positive adjectives are always the way to go with this.