Category / Marketing vs Advertising

Advertisements cannot just persuade people to buy products unless they make a connection or correctly appeal to the target audience and the viewers. This is why advertisements creatively present a product or…

We see so many advertisements daily. Every brand has a different way to advertise their products, a different approach, the one that they find best. Some brands use fear and emotions, while…

India is a country of myriad cultures, traditions, languages, customs, and festivals. We Indians celebrate all festivals with equal excitement and enthusiasm, be it Eid, Diwali, or Christmas. During the festive season,…

For a brand, it is very important to cater to people that will be interested in buying the products. Every brand has a target audience that they want to cater to. The…

As marketers devote energy to capturing millennials’ money, they have forgotten that there is an even larger market: baby boomers and seniors. Remember that online marketing is critical to businesses, but offline…

Marketing for seniors is a tad bit different from marketing for others. Apart from the bigger font, simpler words, it is also important to focus on the content of advertising that is…

Electronic commerce or e-commerce refers to business models that allow companies and individuals to buy and sell their products and services online. E-commerce functions in all four of the following major market…

In advertising, colors are one of the key elements that grab customer attention. People notice colors even before they notice the attractive model or the catchy phrases that you use in your…

We have all heard this famous phrase ‘Think globally, act locally’ and many businesses are planning their marketing strategies based on this idea. Global marketing strategies, however, require a proper plan, time,…